Full-Time VP, GTM Revenue Marketing

WordPress VIP is the world's leading enterprise content management platform. We help the world's largest companies (including Meta, Salesforce, and Disney) create innovative digital experiences with WordPress.

We are seeking a VP of GTM Revenue Marketing to create the vision for a scalable, repeatable growth engine across various markets, industries, and audiences.

In this role, you will own the development and execution of our GTM revenue marketing strategy, targeting new business growth, expansion, cross-sell, and up-sell motions. You'll oversee solutions and product marketing, GTM strategy, GTM marketing, and Partner Marketing, to create scalable, predictable growth and establish a team culture merging GTM strategy with marketing excellence.

Your team will be experts with deep market, product, and customer knowledge, leading to relevant, timely, and remarkable marketing programs.

You understand the value and impact of customer storytelling and content as a way to grow awareness and shift perception. You can set strategy and hold expectations while being hands-on in leading, educating, and growing your team.

The ideal candidate is a creative and results-oriented leader with a proven track record in B2B enterprise marketing, and experience working in complex organizations with complex products and solutions.

You are curious and tenacious, always looking for new ways to solve problems in a customer-centric manner. You thrive in the unknown, comfortable charting a path where there isn't one to follow.

In this role, you will establish new ways of working with sales, product, customer success, and divisional teams across WordPress VIP and Automattic.

You will use data, customer insights, and performance marketing tactics to create full-funnel GTM campaigns that scalably and repeatedly increase pipeline, drive revenue, and optimize marketing's impact across the customer journey.

You will work closely with Brand, bringing together GTM, solutions, and partner marketing teams to develop relevant messaging, offers, and experiences that lead to pipeline and revenue.

You will contribute significantly to the WordPress VIP Marketing strategy and roadmap, as well as Commercial investment planning.

Responsibilities:

1. Market Development & GTM Strategy Execution: Set strategy, execute, and demonstrate what good looks like to high-performing marketers. Oversee Solutions & Product Marketing, gathering insights on customer pain points and operational challenges, and competitor positioning to inform GTM strategy aligned with WordPress VIP objectives.
2. Cross-Functional Collaboration & Alignment: Represent marketing at the highest level within WordPress VIP and Automattic.
3. Pipeline & Revenue Growth: Identify novel ways to reach new customers, grow into new business units, and develop cross-sell and up-sell programs.
4. Brand Awareness & Market Positioning: Work with the WordPress VIP Brand & Growth team, sharing insights and trends to design brand awareness campaigns that enhance market presence and messaging.
5. Team Leadership & Development: Build, lead, and mentor a high-performing marketing team, fostering a culture of accountability and continuous learning.
6. Insights-driven Communication: Leverage insights to inform strategy, optimize campaigns, and provide insights for the executive team.

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