Full-Time VP, Marketing

We are seeking a strategic, hands-on, and mission-driven Vice President of Marketing to lead our marketing function. This leader will be responsible for shaping how Pearl shows up in the market — elevating our brand and driving demand across customer segments.

The ideal candidate is a full-stack marketing leader with deep experience in B2B healthcare, a passion for storytelling, and a track record of managing high-performing teams that deliver measurable business impact.

Key Responsibilities:

• Lead the Marketing Team: Oversee a small but mighty team. Foster a culture of collaboration, accountability, creativity, and continuous improvement.
• Develop and Execute Marketing Strategy: Create and implement a holistic marketing strategy aligned with the company’s business goals.
• Drive Messaging and Positioning at the Company Level: Craft and evolve Pearl Health’s core narrative, ensuring consistent and compelling storytelling.
• Align Marketing and Sales Execution: Ensure tight alignment between marketing and sales by delivering high-impact enablement materials and campaign support.
• Accelerate Demand Generation: Develop, oversee, and optimize full-funnel marketing campaigns that generate awareness, educate target audiences, and drive qualified leads.
• Increase Customer Engagement: Partner closely with the customer success team to develop materials and programs that boost customer engagement.
• Expand Brand Visibility: Elevate Pearl’s presence in the healthcare ecosystem through original content, PR, and executive visibility efforts.
• Own Strategic Marketing Metrics: Set goals, track performance, and report on key marketing KPIs.

Qualifications:

• 10+ years of experience in marketing at a high-intensity organization, preferably in the healthcare industry.
• Bachelor's degree in a relevant field.

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