Full-Time VP of Marketing

We are seeking a visionary and hands-on Vice President of Marketing to develop and execute a comprehensive marketing strategy aligning with business goals.

The ideal candidate will have a proven record marketing to B2B and B2B2C audiences, focusing on lead generation, brand equity and strategic partnerships.

This role requires a blend of strategic thinking and tactical execution, with a customer-centric mindset to drive measurable outcomes.

1. Marketing Leadership: Develop a comprehensive marketing vision, translate strategies into actionable initiatives, and collaborate with cross-functional teams for alignment.
2. Content Marketing: Strengthen the SAFe brand through content-based marketing & targeted campaigns. Develop marketing collateral for SAFe products.
3. Demand Generation and Lead Management: Drive lead generation and conversions through effective B2B and B2B2C strategies. Implement lead nurturing, scoring, and enrichment processes to ensure high-quality leads.
4. Channel Management: Enhance SEO, content marketing, paid media/SEM, social media, events & influencer engagement to build brand awareness.
5. Performance Measurement & Optimization: Understand key marketing KPIs, marketing tech stack and related processes. Utilize data and analytics to improve performance and drive continuous improvement.
6. Customer Lifecycle Marketing: Demonstrate empathy & understanding of the customer lifecycle, ensuring marketing efforts are aligned with customer needs. Develop and implement customer lifecycle marketing strategies to grow the SAFe community.

Experience requirements: 10+ years of marketing experience, 5+ in leadership, focusing on B2B and B2B2C. Proven success in managing and growing marketing teams. Experience in SaaS, technology or software is preferred.

Skills: Strong strategic thinking and planning skills, excellent communication and interpersonal skills. Bachelor's degree. Proficiency in data & analytics to drive decisions, SEO, CRO, digital marketing best practices. Proven experience in customer acquisition, international expansion, lifecycle marketing & content marketing.

Event Experience: Experience in planning and executing successful industry events.

Additional Skills: Agile marketing practices & Agile culture promotion, KPIs establishment, performance tracking and reporting to leadership. Familiarity with Agile marketing practices and promoting an Agile culture.

Where you’ll be working: Collaborative remote environment with Boulder office resource.

Compensation: $175,000 - $200,000 (depending on experience).

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