Full-Time VP of Marketing

About the JobWe are seeking a visionary and hands-on Vice President of Marketing to develop and execute a comprehensive marketing strategy.

What you’ll be doing

1. Marketing Leadership
   • Develop a comprehensive marketing vision and distill high-level strategies into actionable tactical initiatives.
   • Collaborate with cross-functional teams to align marketing efforts with overall business objectives.
   • Foster a collaborative and high-performing team environment.
   • Lead by example, actively engaging in the work.
2. Content Marketing
   • Strengthen the SAFe brand through content-based marketing and targeted campaigns.
   • Develop marketing collateral for SAFe products.
3. Demand Generation and Lead Management
   • Drive lead generation and conversions.
   • Implement lead nurturing, scoring, and enrichment processes.
   • Improve lead conversion.
4. Channel Management
   • SEO: Optimize website content and structure.
   • Content Marketing: Create and distribute valuable content.
   • Paid Media/SEM: Manage and optimize paid advertising campaigns.
   • Social Media: Leverage social media platforms.
   • Events: Plan and execute industry and customer events.
   • Influencers/Community Engagement: Collaborate with industry influencers.
   • Generating high-quality leads, improving SEO and website performance.
   • Leading and coordinating marketing campaigns.
   • Develop and execute partner marketing strategies.
5. Performance Measurement & Optimization
   • Demonstrate a clear understanding of key marketing KPIs.
   • Utilize data and analytics to improve marketing performance.
6. Customer Lifecycle Marketing
   • Demonstrate empathy and understanding of the customer lifecycle.
   • Develop and implement customer lifecycle marketing strategies.

A successful candidate will have

• 10+ years of experience in marketing, at least 5 in a leadership position.
• Proven success in leadership roles.
• Experience in SaaS, technology, or software industry (preferred).
• Strong strategic thinking and planning skills.
• Excellent communication and interpersonal skills.
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Expertise in using data and analytics.
• In-depth knowledge of SEO, CRO, and digital marketing best practices.
• Proven track record in driving customer acquisition, international expansion, lifecycle marketing and content marketing.
• Experience in planning and executing successful industry event marketing.
• Familiarity with Agile marketing practices and promoting an Agile culture.
• Ability to establish KPIs, track performance, and report insights.

Compensation

Target salary range: $175,000 - $200,000.

Where you’ll be working

Collaborative remote environment with access to Boulder office.

What is the last date for applying to the job?

Which countries are accepted for this remote job?