Full-Time Web3 Digital Marketing Specialist

About Somnia: Web3 has created a new era of decentralized finance, democratizing financial access. However, it has fallen short in generating mass consumer applications and remains largely centered around finance. We believe blockchain technology is a cornerstone for the future of new, open Internet applications.Today, there are limits to what you can build on-chain. Many factors constrain this, from the cost of running applications to the fundamental performance limitations of existing blockchains. We believe that new technologies can unlock a new class of real-time applications that normally must be built on Web2 foundations. Enabling these systems to be built on-chain will allow the free movement of businesses and users between online platforms, creating what we call a true virtual society.

We are building Somnia, a fast and cost-effective EVM-based blockchain, to achieve this. Somnia is a layer-one blockchain with full EVM compatibility, capable of processing over 400,000 transactions per second with sub-second latency and low fees. This will unlock a new wave of on-chain applications. Initially, we are focusing on gaming, metaverse, and social experiences.

About the Role: We are seeking a strategic and hands-on Digital Marketing Manager to lead our company's digital presence and marketing initiatives in the web3 space.

Key Responsibilities:

• Website: Oversee the management, maintenance, and ongoing optimization of our website. Collaborate with developers and designers to implement new features, UI/UX improvements, and content updates; Monitor website performance metrics and recommend improvements; Ensure the website aligns with our brand identity and effectively communicates our technology.
• Ads & SEO: Collaborate with advertising specialists to develop and execute paid digital campaigns; Help define target audiences, messaging, and channel strategy; Work with an SEO partner to develop and implement comprehensive SEO strategies.
• Content & Social Media Campaigns: Work with the Content team to craft effective content strategies, ensure its execution, and track performances; Work with the content team to design and run digital campaigns across Web3-native platforms such as X, Discord, Telegram, Farcaster; Enhance the marketing funnel by tracking and improving conversion rates, ensuring a seamless experience from awareness to adoption.
• Web3 Presence & Brand: Ensure our brand is well-positioned within in the Web3 space; Stay current with Web3 marketing trends and best practices; Identify innovative digital marketing opportunities specific to the web3 community.

Requirements:

• You need to be somewhat Web3 native and understand the Web3 community well
• At least 3 years of experience in Web3 marketing with proven track record of executing successful digital marketing and community campaigns
• 2-3+ years of experience in brand positioning, website management and performance optimization
• Data-driven approach to identifying opportunities, optimizing campaigns and solving marketing challenges
• Excellent written and verbal communication skills, with the ability to simplify complex technical concepts
• Ability to work autonomously in a fast-paced, high-growth environment.

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