Full-Time Customer Marketing Manager

The Customer Marketing Manager will play a key role in developing and executing customer marketing strategies to drive customer advocacy and expansion.

This role will work cross-functionally with the Revenue, Customer Success, and Product teams to develop customer marketing campaigns, experiences, and collateral to deliver an exceptional customer experience and drive growth.

1. Develop and execute Authenticx's customer marketing strategy to drive customer retention and expansion.
2. Build rapport with customers to increase customer advocacy, tell their stories, and drive revenue opportunities.
3. Manage and execute customer events and groups, including our annual summit and Customer Advisory Board, to drive engagement, community, and expansion.
4. Develop and execute customer marketing programs through a variety of channels, including email, events, webinars, direct mail, and account-based marketing.
5. Identify and leverage Authenticx's biggest advocates to develop customer referrals, testimonials, and case studies.
6. Create impactful customer emails, including automated workflows, to drive adoption, retention, and renewal.
7. Collaborate cross-functionally to develop collateral, campaigns, experiences, and for Authenticx's customer base.
8. Track and analyze program performance, effectiveness, and ROI. Use data to inform strategy and next steps.

Qualifications:

• 5+ years of marketing experience, ideally in a B2B SaaS environment
• Willingness and ability to travel to events throughout the US for customer events, including some overnight travel may be required throughout the year.
• Strong project management skills, with the ability to handle multiple initiatives simultaneously and prioritize in a fast-paced environment.
• Excellent written and verbal communication skills, with a proven ability to create impactful marketing content and sales enablement materials.
• Results-oriented marketer proficient in using HubSpot or related CRM to analyze marketing data, metrics, and KPIs to evaluate success and inform decision-making.
• Passion for connecting with and understanding customers
• Demonstrated experience working cross-functionally with Customer Success, Account Management, Product, and other Marketing teams to drive customer retention and expansion.

Other Information:

• Remote/virtual position.
• Local team members will have access to our office.
• Remote team members may be expected to travel to Indianapolis approximately 2-4x per year, based on business needs.
• Overnight travel nationwide for conferences, trade shows, business events, or customer on-site visits may be required throughout the year.
• Must reside in the USA and be authorized to legally work in the USA without requiring employment visa sponsorship, now or in the future.

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