Full-Time Director, Global Field ABM Marketing

Director, Global ABM/Field Marketing & Campaigns will develop and execute a global strategy to drive and capture demand against targeted enterprise accounts.

Ideal candidate has strong understanding of ABM and sales-focused marketing, creating compelling messages for senior HR leaders and C-level executives.

Successful candidates enjoy working with sales leaders, understanding their needs through partnership, strategy alignment, and execution of coordinated activities.

Reports to CMO, overseeing a team of ~4 resources handling sales lifecycle campaign materials, ABM investment activation, and reporting.

Coordinates closely with Director, Digital Marketing.

1. ABM Strategy: Set the standard for effective account-based marketing practices, crafting 1:1, 1:few, and 1:many plans for ICP accounts.
2. Planning: Develop regional/local field marketing plans to support sales targets.
3. Program Management: Create repeatable programs building on global demand generation activities, optimizing and scaling across channels (online and offline).
4. Collaboration: Define field marketing needs from corporate, product, marketing operations, and program management. Help global marketing refine strategy based on regional feedback.
5. Orchestration: Develop a programmatic approach to educate clients on new products, creating upsell/cross-sell opportunities.
6. Reporting & KPIs: Deliver demand generation, pipeline, and revenue metrics with laser focus on data, forecasting, measurement, and analysis.
7. Budget Ownership: Own global field & ABM marketing budget and ROI.

Performance Metrics:

• Increase pipeline coverage and revenue among target markets.
• Increase engagement of target accounts through multi-channel programming.
• Improve sales funnel velocity through targeted programming.
• Lead field & ABM marketing team to consistently meet or exceed KPIs.

Required Skills:

• Extensive marketing experience with proven time in senior-level field marketing or ABM role at a SaaS company.
• Experience overseeing a small team.
• Demonstrable experience building a field marketing or ABM program driving significant revenue growth.
• Innovative thinker, strategic and hands-on/execution-oriented.
• Ability to manage and inspire direct reports.
• Ability to create cross-functional processes.
• Ability to juggle multiple demanding tasks simultaneously.
• Strong interpersonal skills, presentation skills.
• Attention to detail.

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