Full-Time Director of Conversion Rate Optimization

Directive Consulting is a global leader in SaaS marketing, known for its Customer Generation methodology, focused on driving qualified leads and conversions for clients.

We're seeking a dynamic CRO Director to lead our Conversion Rate Optimization efforts, helping deliver exceptional client results and department growth.

Team Structure: The CRO Director will manage a growing team of CRO Strategists and Designers. The primary task is to lead the transformation from a design-focused department to a conversion-focused powerhouse.

Role Focus: This is about taking ownership of the CRO product offering.

The CRO Director will establish and refine best practices and methodologies for conversion rate optimization. They'll collaborate closely with sales and marketing to grow the product's revenue and meet P&L goals, bringing a strategic lens to CRO that directly impacts both client success and business growth.

Key Responsibilities:

• Lead the overhaul of the existing team to shift focus from design to CRO, creating a results-oriented, data-driven team.
• Develop and implement CRO methodologies aligned with Directive's Customer Generation strategy, focusing on customer acquisition and retention.
• Collaborate with sales on pitches for new business and upsell opportunities, positioning CRO as a critical growth lever for clients.
• Own team development, including upskilling designers to better understand CRO principles, optimizing existing strategies, and growing the team's overall skill set.
• Ensure financial success by maintaining healthy department margins and achieving revenue targets.
• Drive thought leadership in CRO, contributing to internal knowledge sharing and external marketing initiatives.
• Work with clients to identify conversion opportunities, develop hypotheses, and lead A/B testing initiatives to validate improvements.
• Report on CRO performance, providing insights and actionable recommendations for continued growth.

What You Offer:

• 5+ years of experience in Conversion Rate Optimization with a proven track record in B2B SaaS environments.
• Demonstrated experience managing or transforming a team towards CRO, including creating best practices and training others.
• Strong understanding of optimization tools (e.g., Google Optimize, Optimizely, Hotjar) and experience leading data-driven tests for client growth.
• Proven experience working cross-functionally with marketing and sales teams to grow product revenue and client base.
• Excellent leadership, communication, and interpersonal skills, with the ability to influence both internal stakeholders and external clients.
• Ability to thrive in a fast-paced, performance-driven environment, with an entrepreneurial spirit that’s eager to innovate and improve.

What We Offer: Comprehensive benefits package. 100% employer-paid medical, dental, vision plans, disability, and life insurance.

Work Environment: Remote-first, 100% virtual from home office. Must have reliable internet access, a professional background, and ability to remain stationary for extended periods.

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