Full-Time Director of Marketing

Role SummaryAs the Head of Japan & North Asia Marketing, you will lead the comprehensive marketing strategy for Japan with a strong focus on enterprise, SMB, and mid-market development. This senior leadership role is crucial in driving demand generation, brand growth, and customer acquisition across diverse customer segments.

What You Will Do

1. Enterprise, SMB & Mid-Market Marketing Leadership
   • Lead the strategy and execution of integrated marketing campaigns targeting high-value enterprise clients.
   • Develop tailored marketing strategies to drive growth in the SMB and mid-market segments across Japan and North Asia.
   • Adapt global marketing programs to cater to local market nuances.
   • Foster brand loyalty and preference across all market segments.
2. Sales Development Team Collaboration & Closed-Loop Lead Management
   • Work closely with the Sales Development team to ensure a cohesive approach to lead development.
   • Develop a coordinated lead nurturing strategy.
   • Provide continuous support and ongoing training to the Sales Development and sales teams.
   • Define key performance metrics and ensure alignment between marketing and sales efforts.
3. Channel Marketing Strategy & Execution (North Asia)
   • Lead the design and execution of 'to-channel' and 'through-channel' marketing programs.
   • Drive co-branded marketing programs, MDF initiatives, and strategic partner enablement activities.
   • Optimize partner performance by working closely with regional channel sales leads.
4. Cross-Regional Leadership & High-Impact Campaign Management
   • Lead integrated, high-velocity campaigns across digital marketing, events, ABM, and content marketing.
   • Champion the execution of high-profile industry events and webinars.
   • Develop targeted campaigns for both enterprise decision-makers and SMB/mid-market buyers.
5. Ongoing Training & Campaign Briefing Optimization
   • Ensure that campaign briefings are optimized with clear goals, objectives, and KPIs.
   • Drive a continuous learning culture within the marketing and sales teams.
6. Performance Tracking & Optimization
   • Use analytics tools to track performance and optimize campaigns.
   • Regularly review and optimize lead generation processes.

What You Will Bring

• 10+ years of experience in B2B marketing.
• Significant experience in developing enterprise marketing strategies.
• Proven track record of working closely with Sales Development teams.
• Experience working in global, matrixed environments.
• Strategic mindset with the ability to balance long-term vision with short-term execution.
• Expertise in developing demand generation programs, ABM, and multi-channel marketing campaigns.
• Strong project management skills.
• Exceptional leadership and influencing skills.
• Fluent in Japanese (written and spoken) and strong English proficiency.

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