Full-Time Head of Global Account-Based Marketing

Head of Account-Based Marketing (ABM) at NIQ will drive marketing strategies for top accounts across core verticals.

This role requires a highly experienced marketing leader with a deep understanding of ABM, building bespoke marketing plans tailored to individual clients. Collaborate with senior internal account directors to deliver innovative, high-impact strategies driving measurable business results and strengthening client relationships.

1. Account-Based Marketing Strategy: Develop and execute customized marketing strategies aligning with client objectives, industry trends, and NIQ's overall strategy. Ensure scalability, measurability, and revenue growth.
2. Collaboration with Account Directors: Build strong relationships with senior account directors, understanding their goals and objectives to align ABM efforts with broader account strategies. Foster cross-departmental collaboration.
3. Client Engagement & Relationship Management: Act as the marketing lead for top accounts, engaging senior stakeholders to drive marketing activities and build long-term partnerships. Manage relationships, ensuring strategies meet client expectations.
4. Expertise: Be recognized as an ABM expert, providing guidance, advice, and consultation to teams and executives on best practices and techniques.
5. Problem Solving & Innovation: Identify marketing challenges impacting the business. Develop creative solutions for key accounts.
6. Cross-Functional Collaboration: Work closely with sales, product, and data teams to leverage insights and align marketing plans with commercial objectives.
7. Reporting & Analytics: Measure ABM campaign effectiveness, providing regular reporting and insights to senior leadership. Optimize campaigns for high ROI.
8. Leadership & Guidance: Upskill marketing professionals in ABM, providing mentorship and thought leadership for top-level execution. Guide the strategic direction of ABM efforts.

Core Competencies & Requirements:

• Job Functional Knowledge: Advanced knowledge of ABM strategies and principles, executing multi-channel campaigns.
• Business Expertise: Strong understanding of the business, anticipating client needs, industry trends, and regulatory changes impacting marketing strategies.
• Leadership: Ability to lead cross-functional teams, manage complex strategies, and influence decisions at senior levels.
• Problem Solving: Expertise in identifying and solving business-critical challenges.
• Interpersonal Skills: Strong communication and relationship-building skills working with senior leaders.
• Impact: Proven track record in developing and executing marketing strategies impacting business direction and demonstrating measurable revenue and client engagement.

Key Qualifications:

• 10+ years of ABM or related experience, focusing on large, strategic accounts.
• High-profile account management in a B2B environment, ideally in data analytics or consumer goods.
• Strong analytical skills, using data to drive decisions.
• Excellent project management skills, leading complex, cross-functional initiatives.
• Bachelor's degree in Marketing or related field; MBA preferred.
• Proficient in MS Office, CRM suites, and marketing automation tools.
• Strategic planning and execution of digital marketing campaigns.
• Language fluency in English and other languages (desired)

Core Competencies:

• Strategic marketing perspective for business growth and hands-on approach.
• Manage and partner with global, regional, and country stakeholders.
• Results-driven, data-savvy in analyzing campaign impact and adjusting strategies.
• Leverage the full marketing mix and communication tools.
• Operate in complex, high-paced organizations; adept communicator and entrepreneurial influencer.
• Address challenges and issues effectively with influence, diplomacy, and problem-solving.
• Craft messages resonating with target audiences.

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