Full-Time Media Director

WHAT DOES A MEDIA DIRECTOR DO?The Media Director is an experienced leader who provides strategic guidance and oversight of daily operations for a portfolio of media accounts. This person oversees the media planning and buying process end-to-end, acting as the voice of experience for the client. The Media Director manages, trains, and develops a team, and is the first point of escalation for issues.

RESPONSIBILITIES:

• Serves as the primary media point-of-contact for oncology business, managing multiple brands and clients.
• Leads the development of strategic media programs for DTC and HCP campaigns, adhering to client needs.
• Demonstrates deep understanding of client operations, goals, objectives, and challenges.
• Applies media knowledge to solve client business challenges, showcasing a strong understanding of media ROI.
• Mobilizes team(s) to initiate and execute work streams.
• Collaborates with senior SME and Account teams to drive strategic direction and integration across target audience touchpoints.
• Oversees communication with Account and key client contacts.
• Manages high-profile vendor relationships and contract negotiations.
• Identifies organic growth opportunities for existing accounts, ensuring portfolio sustainability and growth.
• Manages finances and team planning.
• Provides career pathing, ongoing coaching, and development for direct reports.
• Maintains awareness of media campaign timelines, internal/external next steps, and deadlines to ensure seamless day-to-day tasks.
• Manages up effectively to VP (where applicable).
• Identifies and proactively solves issues related to staff and team structure.
• Serves as point of escalation for team portfolio issues.
• Manages team resources to maximize billability.
• Leads new business opportunities as needed.
• Stays updated on media industry, health-specific POVs, trends, and technology solutions, contributing to internal POVs and case studies.

WHAT ARE WE LOOKING FOR?

• Strong media acumen, working knowledge across all paid media channels.
• Staff management and agency business development experience.
• 10+ years of experience in media account management.
• Expertise in digital and non-digital media, HCP and DTC target audiences (OTT/CTV media planning experience preferred).
• Ability to be the primary client resource for all media-related matters.
• Financial management/staff planning experience.
• Media campaign analysis and optimization skills.
• Excellent written and oral communication skills.
• Strong staff management experience, including maximizing team billability.
• Proficiency in PowerPoint and Excel.
• Ability to distill complex media concepts to a non-media audience.
• Cross-channel media strategy, planning, and buying experience.
• Contract negotiation experience.
• Familiarity with syndicated 3rd-party research tools.
• Effective leadership in productive and efficient meetings.
• Problem identification and solving abilities.
• Strategic thinking and ability to deliver ongoing coaching and feedback.
• Strong collaboration and teamwork skills.
• Excellent presentation skills and ability to address ad-hoc questions.
• Innovative, critical thinking, and accountability for the final media product.
• Desire to learn and contribute to department growth.
• Ability to manage multiple details and projects simultaneously.
• Effective at gaining team support for project needs.

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