Full-Time Senior Brand Manager

• Own and evolve the strategic vision and positioning for the Alliance Animal Health brand.
• Translate brand strategy into annual and multi-year brand roadmaps.
• Serve as the internal “voice of the brand”.
• Develop and maintain brand guidelines.

• Partner with TA to build and execute recruitment marketing strategies.
• Lead employer-brand storytelling for AAH (why AAH, career paths, culture)
• Create and optimize candidate journeys and nurture programs.
• Monitor recruitment marketing performance and continuously test/optimize creative, messaging, and channels.

• Lead the strategy, planning, and execution of brand-forward events, with emphasis on AAH’s signature VetTalks series.
• Partner with cross-functional teams and external vendors on event branding, creative, content, and logistics.
• Create repeatable playbooks and templates so events can scale and remain on-brand.

• Collaborate with BD leadership to align brand strategy with partner hospital growth and JV acquisition goals.
• Develop compelling pitch materials, presentations, and content.
• Ensure brand consistency and impact across BD touchpoints.
• Support launch and integration plans for new partner hospitals.

• Lead integrated brand campaigns that build awareness, consideration, and preference across priority audiences.
• Oversee development of creative concepts, copy, and content (video, social, web, email, collateral).
• Manage agencies, freelancers, and other creative partners.
• Maintain and optimize AAH’s website and key landing pages for brand and recruitment goals.

• Define and track brand health and campaign performance metrics.
• Regularly share insights, performance dashboards, and recommendations with leadership and cross-functional partners.
• Uphold brand governance across the organization by reviewing key assets and coaching stakeholders on best practices.

• Strategic thinker, practical doer.
• Exceptional communicator.
• Relationship-builder.
• Project leader.
• Creative and curious.
• Mission-aligned.

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