Full-Time Senior Brand Manager

• Lead strategy and execution for consumer segments, driving growth and differentiation in a competitive market.
• Lead cross-functional initiatives that shape how our products are perceived and experienced by customers.
• Driving awareness of our storage solutions – including SSDs, USBs and memory cards across global markets.
• Ensuring that our consumer technology offerings are positioned effectively and resonate with target audiences - both tech-savvy and everyday users - across global markets.

• Develop and execute strategies for consumer segments that align with company goals and market dynamics.
• Define and infuse brand architecture, positioning, and identity into consumer segment portfolios.
• Champion the voice of the customer and ensure brand consistency across all touch points.
• Collaborate with the research team to conduct deep market research and competitive analysis to identify trends, opportunities, and consumer needs.
• Translate insights into actionable strategies that inform product development, messaging, and campaign planning.
• Partner with Product Managers to define product value propositions and translate technical features into compelling consumer benefits.
• Develop messaging frameworks and creative briefs to support the development of integrated marketing campaigns.
• Oversee campaign execution, ensuring timelines, budgets, and KPIs are met.
• Measure campaign effectiveness and report on ROI and brand health metrics.
• Create sales enablement tools including product one-pagers, training decks, and competitive battlecards.

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