Full-Time Senior Demand Generation Manager

Who we are Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which enables organizations leveraging IoT data for actionable insights and operational improvements. We improve safety, efficiency, and sustainability for physical operations. We're excited to digitally transform industries like agriculture, construction, field services, transportation, and manufacturing.

About the role The Demand Generation team seeks a Public Sector marketing professional for this fast-growing segment. You'll execute marketing programs to drive qualified pipeline for our Public Sector sales teams.

Responsibilities

• Collaborate with cross-functional teams (marketing, sales, product, etc.) to execute a best-in-class go-to-market motion.
• Forecast and measure demand generation activities' impact on sales pipeline and revenue.
• Build and execute campaigns across various channels (webinars, email, content marketing, etc.).
• Turn net-new activities into evergreen programs.
• Strategize and execute email campaigns, nurturing, advertising, webinars, sales enablement, direct mail, trade shows, and social media.
• Champion Samsara's cultural principles.

Minimum Requirements

• 5+ years of demand generation experience.
• Analytical skills with data-driven business impact.
• Strong collaboration and campaign management skills.
• Excellent stakeholder management and cross-functional communication.
• Experience working with the Public Sector, especially state or local governments.
• BS/BA degree or equivalent experience.

Ideal Candidate

• Expert in B2B tech marketing.
• Analytical and creative hands-on marketer with a passion for growth marketing.
• Strong interpersonal skills, initiative, and ability to work across teams.
• Strong writing skills, and content creation experience.
• Experience with ON24 and Marketo (preferred).

Salary Range

$97,580 - $164,000 USD

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