Full-Time Senior Field Marketing Manager

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Position Summary: We are looking for a highly skilled Senior Field Marketing Manager to drive the development, execution, and optimization of field marketing initiatives that support business objectives. The ideal candidate will excel in campaign management, cross-functional collaboration, and data-driven decision-making to maximize ROI and generate measurable results.

Responsibilities:

• Act as a trusted advisor to ensure success across teams and initiatives.
• Lead cross-functional collaboration with Business Development, Sales, Pre-Sales, Partner Teams, and other stakeholders to proactively identify opportunities, drive lead generation, and deliver high-impact campaigns.
• Participate in sales meetings, quarterly reviews, and joint planning sessions to maintain seamless alignment with sales objectives.
• Build and maintain annual program calendars to facilitate collaboration.
• Facilitate internal communications to ensure alignment of teams with marketing strategies.
• Manage event planning, execution, and performance analysis for the US West region.
• Drive demand generation strategies by overseeing event selection, promotions, and speaker preparation.
• Travel, attend, and act as the lead organizer for marketing events, as needed.
• Design and implement integrated field marketing campaigns.
• Develop and implement account-based strategies to attract new prospects.
• Track and align campaigns with the sales pipeline to optimize conversion rates.
• Evaluate campaign performance data to measure effectiveness, track KPIs (e.g., lead generation, conversion rates, ROI), and refine initiatives.
• Perform post-campaign assessments and deliver actionable insights.
• Oversee and track the West region’s field marketing budget.

Requirements:

• Bachelor’s degree in marketing, business, or a related field.
• 5+ years of progressive experience in field marketing, demand generation, or a related role.
• Strong understanding of multichannel campaign strategies, account-based marketing, sales alignment, and digital marketing trends.
• Exceptional analytical skills to evaluate campaign performance.
• Proven ability to manage budgets, prioritize resources, and handle multiple projects.
• Highly collaborative, with excellent written and verbal communication skills.
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint) and familiarity with CRM tools.
• Strong competency in marketing technology and a data-driven approach.

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