Full-Time Senior Partner Marketing Manager

Senior Partner Marketing Manager is primarily responsible for developing and implementing co-marketing plans and initiatives with key strategic partners for the EMEA region to generate channel pipeline.

This role partners closely with EMEA Sales, Channel Sales, and Marketing to develop a go-to-market plan supported by enablement activities, marketing campaigns, and events.

Key Responsibilities

• Channel Demand Generation: Plan, execute, and analyze co-marketing demand generation campaigns (webinars, digital campaigns, account-based marketing, etc.) to boost channel business.
• Partner Relationship Management: Manage marketing aspects of the EMEA partner strategy, including events and programs, aligned with broader sales and marketing goals. Manage the EMEA Axonius Partner Advisory Council (PAC), including planning, execution, and communication for the yearly summit.
• Partner Enablement and Communication: Create partner-specific content to enhance program engagement and adoption. Develop and manage the channel marketing communication strategy for all EMEA partners, including copywriting, planning, and analysis.
• Develop Partner Enablement and Promotional Content: Collaborate with Sales, Brand Marketing, and Product Marketing to create content for partners.

Qualifications

• 5+ years of experience in channel/partner marketing.
• Experience in cybersecurity or SaaS preferred.
• Bachelor's degree in Marketing, Business Administration, or related field.
• Proven ability to plan and execute strategic campaigns with business partners.
• Experience with marketing automation platforms and Salesforce.com.
• Experience with various demand generation approaches (digital, events, webinars, inbound, account-based marketing).
• Strong communication skills and ability to influence stakeholders effectively.
• Highly self-motivated and adaptable.

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