Full-Time Senior Product Manager-PX

Press Ganey is seeking a Senior Manager of Product Marketing for its Patient Experience/Consumer Experience (PX/CX). This leader will define personas, messaging, positioning, and go-to-market strategies for software and consulting solutions. The role is focused on the health systems and hospitals market.

Key Responsibilities:

• Drive successful product launches, developing launch plans, compelling messaging, and managing pre/post-launch activities.
• Own the content strategy across channels (website, blog, social media, etc.) to engage target audiences.
• Develop demand-generating marketing programs (webinars, email, etc.)
• Empower the sales team with effective tools and training, competitive intelligence, and customer presentations.
• Track and analyze market trends/competitor activity.
• Partner with stakeholders to monitor KPIs, provide analysis, and inform marketing decisions.
• Lead cross-functional teams for seamless execution and alignment with business goals.

Requirements:

• 6+ years of experience in B2B product marketing, preferably in technology or healthcare.
• Proven track record of successful launches and campaigns.
• Strong understanding of the marketing funnel.
• Excellent communication skills, with compelling content creation.
• Experience with competitive analysis.
• Strong analytical & problem-solving skills.
• Ability to manage multiple priorities.

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