Full-Time Senior Product Marketing Manager

Press Ganey is seeking a Senior Manager of Product Marketing for its Patient Experience/Consumer Experience (PX/CX) business unit.

This leader will play a key role defining personas, messaging, positioning, and go-to-market strategies for software and consulting solutions.

Key Responsibilities:

• Drive successful launches for new and existing products.
• Develop a comprehensive content strategy across various channels (website, blog, social media, white papers, case studies).
• Develop demand generation strategies and marketing programs.
• Empower sales teams with effective tools and training programs.
• Track and analyze market trends, competitor activity, and uncover actionable insights.
• Partner with stakeholders to monitor KPIs and provide analysis and reports.
• Lead and participate in cross-functional teams.

Qualifications:

• 6+ years of experience in B2B product marketing.
• Proven track record of successful product launches.
• Strong understanding of the marketing funnel and customer-centric messaging.
• Excellent written and verbal communication skills.
• Experience with competitive analysis tools.
• Strong analytical and problem-solving skills.
• Ability to manage multiple priorities.

Additional Information:

• Salary range: $150,000 - $175,000.

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