Full-Time Senior Product Marketing Manager, CRM Workflow

We are seeking an action-oriented, product marketer who is excited to help accelerate the business of one of the newest, fastest growing areas at ServiceNow.

We need someone that will excel as an individual contributor and be a great collaborator with our talented product marketing team and business partners.

The Sr. Product Marketing Manager for Sales and Order Management (SOM) will be responsible for driving key elements of our marketing strategy, including developing persona-based and AI solution messaging, creating sales and marketing content, releasing new products and features, and more.

This position reports to the Director of Product & Solutions Marketing for CRM Workflows

The ideal candidate will have positioning, messaging and storytelling in their DNA and demonstrates attention to detail and quality. They are a self-starter and thrive in a fast-past environment.

What you get to do in this role:

• Work closely with product, sales and industry teams to develop positioning and messaging that articulates the unique benefits of ServiceNow’s Sales & Order Management to our target industries
• Create messaging and content for various marketing touchpoints across the buyer journey and for campaigns, such as keynotes, case studies, videos, ebooks, infographics and blog posts.
• Provide updates of website content, ensuring that the latest messaging is represented.
• Help manage ServiceNow’s sales presence at key conferences and 3rd party events including speaker selection, messaging support, content review and related event staff management.
• Develop and deliver sales assets and enablement that helps the sales team mature and close pipeline.
• Partner with our technical product marketers and product managers to define compelling demo narratives.
• Coordinate and execute product launches including messaging and positioning, internal communications, and field/event marketing.

To be successful in this role you have:

• Curiosity for AI & Innovation: We’re looking for candidates who are excited about AI and love experimenting with new ideas and tools. A passion for learning and innovation is a must!
• 12+ years in enterprise software Product Marketing or equivalent
• Familiarity with sales and order management, CRM, customer service and related enterprise solutions
• Strong persona-based messaging and storytelling experience
• Exceptional people and management skills to interact with staff, colleagues, cross-functional teams, and third parties
• Very strong written and oral communication skills
• Experience presenting to enterprise executives in digital and in-person events
• Bachelor’s degree or equivalent experience
• Must be comfortable with social media and community participation
• Up to 10% travel to support sales efforts and industry events

Not sure if you meet every qualification? We still encourage you to apply!

We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

For positions in this location, we offer a base pay of $146,400 - $256,200, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location.

We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

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