Full-Time Senior Brand Manager - OTC Healthcare

The Senior Brand Manager will use their strategic mindset and strong background in product marketing to create and implement marketing strategies to promote Montu’s brands and products.

Responsibilities:

1. Leading brand marketing efforts and working with cross-functional teams to drive growth and brand consistency.
2. Strategic Planning: Developing, implementing, and executing commercial and product marketing strategies to achieve brand growth objectives (market analysis, positioning, segmentation, forecasting, product launches, pricing strategies, demand generation campaigns, marketing materials).
3. Identifying growth opportunities for Montu’s product portfolio.
4. Tracking and analyzing current marketing initiatives to optimize effectiveness and impact.
5. Developing and implementing product launch strategies.
6. Brand Identity Development: Developing new brands, including visual identity, brand messaging, style guides, and packaging; defining and communicating the brand’s unique value proposition.
7. Developing and implementing strategies for effective product positioning.
8. Crafting compelling brand messaging and value proposition.
9. Developing visual narratives to tell the brand story and engage audiences.
10. Campaign Management: Developing and executing integrated marketing campaigns (digital, social media, print, events) targeting a clinical audience.
11. Monitoring sales results and modifying product focus/promotional plans accordingly.
12. Creating and managing a campaign calendar for timely and successful execution.
13. Staying abreast of industry trends.
14. Marketing Collateral Creation: Developing marketing collateral briefs for creative and content teams (eDMs, brochures, flyers, banners, presentations, digital assets).
15. Overseeing content creation and distribution, ensuring alignment with brand messaging and target audience.
16. Ensuring brand consistency.
17. Overseeing product information on websites.
18. Project Management: Coordinating and collaborating with internal teams for seamless execution; monitoring timelines, resources, and budgets; identifying and addressing potential roadblocks; managing stakeholders.
19. Data-Driven Decision Making and Reporting: Analyzing market data, consumer insights, and competitive intelligence to make informed decisions.
20. Adjusting brand strategies based on performance metrics.
21. Leveraging data analytics and KPIs to measure and report on marketing initiatives.
22. Gathering feedback from customers/sales teams.

Required Skills & Experience:

• Bachelor's degree in Marketing, Business, or related field
• Minimum 8 years experience as a product/brand manager in OTC Healthcare
• Effective leadership skills
• Category Management experience
• HCP (Healthcare Professional) marketing experience
• Experience in fast-paced startup/scale-up or creative agency
• Proven experience developing strategic marketing plans generating growth
• Crafting new brand identities (messaging, packaging)
• Product launch strategy and campaign experience
• Data analysis and interpretation skills
• Branding and marketing principles
• Clinical audience understanding and campaign targeting
• Market trend anticipation and competitive strategy development
• Project management skills and cross-functional team collaboration

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