Full-Time Demand Generation Associate Manager

About the role:This role is responsible for driving demand generation through creative inbound marketing strategies, managing global performance marketing campaigns, optimizing content and landing pages, and measuring campaign effectiveness—all while collaborating with sales and marketing teams to refine strategies and stay ahead of industry trends.

Responsibilities:

1. Demand Generation: Implement creative strategies to attract and convert leads through various inbound marketing tactics.
2. Performance Marketing: Implement and manage paid ads across various platforms to generate and capture demand globally.
3. Content Strategy Development: Craft compelling content that aligns with our messaging framework to engage potential customers across various stages of the buyer’s journey.
4. Landing Page Optimization: Continuously test and optimize landing pages to improve conversion rates, ensuring a seamless user experience that drives customer action.
5. Performance Measurement: Monitor, analyze, and report on campaign performance, adjusting strategies as needed to meet business objectives.
6. Collaboration: Work closely with sales and marketing teams to refine strategies and tactics based on market feedback and outcomes.
7. Innovative Experimentation: Stay abreast of the latest marketing trends and technologies, applying new ideas and tools to stay ahead of the competition.

Skills & Qualifications:

• 5+ years of experience in marketing for B2B SaaS organizations.
• eCommerce industry experience is a plus.
• Proven experience in B2B demand generation or inbound marketing, with a solid track record of increasing MQLs and SQLs.
• Experience in PPC advertising, including LinkedIn, Google Ads, and Bing.
• Experience with SEO/SEM and Google Analytics.
• Knowledge of marketing systems and processes, with working knowledge of CRM software and marketing automation tools.
• Proven experience in developing marketing plans, content, and campaigns.
• Excellent written and verbal communication skills, and the ability to work effectively in cross-functional teams, across multiple time zones.
• Excellent analytical skills to interpret and report data insights to inform data-driven decisions.
• Solid project management abilities, with a track record of successfully managing multiple projects simultaneously.
• Strong problem-solving skills and the ability to think critically, creatively and independently.
• Be comfortable with a fast-paced environment that encourages experimentation and is happy to fail, as long as we fail fast and learn.

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