Full-Time Senior Sales & Channel Marketing Manager

From the beginning, our dream has been to help people lead creative lives by providing tools to make their do-it-yourself projects beautiful, fun, and easy. When we built our first smart cutting machine, we saw the potential for a simple yet powerful tool to completely transform the way people think about making.

To further support this mission, we are seeking a commercially driven and strategically minded Senior Sales & Channel Marketing Manager to lead our efforts across the UK and Ireland. This is a high-impact, high-visibility role responsible for accelerating revenue growth, driving retail sell-through, and enhancing the visibility of our product portfolio across a wide range of retail partners.

Key Responsibilities:

1. Develop and implement a commercially focused sales and channel marketing strategy for the UK & Ireland.
2. Drive growth across all key product categories, ensuring all revenue and sell-through KPIs are met or exceeded.
3. Identify, onboard, and grow new retail partnerships; deepen engagement with existing key accounts.
4. Personally manage a portfolio of high-value retail customers across both online and offline channels.
5. Lead and coach a small high-performing team (1x Sales Executive, 1x Marketing Manager), fostering a collaborative and results-driven culture.
6. Collaborate closely with cross-functional teams including central marketing, operations, and pricing to ensure seamless execution of go-to-market plans.
7. Oversee and optimize retail marketing investments (in-store and digital), ensuring strong brand visibility and ROI.
8. Monitor competitive activity, category trends, and shopper insights to inform tactics and long-term planning.
9. Track, analyze, and report on performance metrics, recommending course corrections as needed.

Requirements:

• Bachelor’s degree in Business, Marketing, or a related field
• 8+ years of experience in sales, channel marketing, or trade marketing roles, ideally within consumer goods, lifestyle brands, creative tools, or tech.
• Proven experience managing key UK retail accounts (e.g., Argos, Currys, John Lewis, Hobbycraft).
• Strong understanding of UK and Ireland retail and e-commerce environments, with a clear track record of delivering growth.
• Demonstrated ability to lead, mentor, and develop a small team.
• Solid experience in retail marketing execution, including campaign planning, in-store merchandising, and online activations.
• Skilled in data analysis, reporting, and translating insight into commercial action.

Skills & Competencies:

• Strategic, entrepreneurial mindset with a strong bias for action
• Excellent stakeholder management and cross-functional collaboration skills
• Strong project and time management abilities; comfortable juggling multiple priorities in a fast-paced environment
• Proficient in Microsoft Office
• Confident communicator with strong presentation and influencing skills

Important Note:

• Bias for Urgency: Start, Learn, Adjust.
• High Standards: Ownership, Quality, Accountability.
• Focus & Collaboration: Prioritization, Clear Communication, Feedback.

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