Full-Time Sr Product Marketing Specialist

Key Responsibilities:

Work at both strategic and tactical levels to shape overall marketing strategy, identify new customer engagement opportunities, measure and optimize campaigns, develop new tactics, and solve problems.

Help develop and deliver marketing strategies, tactics, and results aligning with program, product, and business goals.

Drive demand generation and generate high-quality marketing qualified leads for the sales team by assisting with tactical marketing plans for new and existing portfolio products and market segments.

Develop and implement internal marketing programs to raise awareness and assist with up-to-date content and collateral for sales, distribution, and management teams.

Support sales and drive distribution by developing and maintaining technical relationships with new and existing customers in assigned territory/region with existing products.

Track key competitors and their activities, develop competitive analysis reports to help develop opportunities to grow based on market, competitive landscape, and future product needs.

Participate in negotiations as required and provide feedback to the Division to capture new business and/or maximize profitability.

Work with cross-functional teams (Sales, Distribution, Product Marketing, Planning, Customer Service, etc.) to ensure customer success while meeting revenue targets and division expectations.

Develop, format, maintain, and organize content for sales, distribution, and customer presentations.

Assist sales/distribution with customer application and technical-related questions.

Work with Product Marketing Managers to understand and maintain competitive market pricing.

Occasional travel to support new business opportunities, trade shows, and technology-focused meetings.

Qualifications & Skills:

• Bachelor’s degree in Electrical Engineering or other technical discipline
• 3-5 years of experience in technical marketing, preferably in a regional or local marketing role
• Experience with CRM Tools

• Strong verbal and written communication skills
• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word)
• Ability to work collaboratively in a fast-paced environment
• Strong attention to detail and organizational skills
• Ability to manage multiple projects simultaneously and meet deadlines
• Creative mindset with the ability to adapt marketing materials to regional needs

Key Attributes:

• Adaptability: Able to quickly pivot in response to changing market conditions and company priorities
• Team-Oriented: Works effectively in a team environment, collaborating with cross-functional departments
• Proactive: Takes initiative to identify opportunities and drive projects forward with minimal supervision
• Customer-Focused: Understands the needs and preferences of the regional customer base and tailors marketing strategies accordingly

Working Environment:

• Remote, with occasional travel required for regional events or activations
• Dynamic, team-oriented environment with opportunities for learning and growth

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