Full-Time Vice President, Placemaking

Are you the one in a million we’re looking for?

Salary Range: $150-175K + equity

Benefits: FREE employee-only medical coverage available under some of our plans. FREE short-term disability (STD), life insurance coverage, and an employee assistance program. Plus, a 4% employer match with our 401(k). Other incredible benefits HERE.

Location: Remote with some travel. Ideally you are based in one of the major markets where we operate (Chicago, Boston, San Francisco, DC, Atlanta, Charlotte, Miami, Dallas).

Reports to: SVP, Strategy

Your Mission: Your mission is to conceptualize and execute on bold placemaking strategies that will transform workplaces into thriving hubs of connection, productivity, and longevity. Your work will transform every asset we operate into a vibrant and impactful ecosystem. You’ll establish program standards and curate experiences that integrate events, installations, partnerships, and activations — enriching the lives of tenants and the community, while meeting commercial objectives and KPIs. Your placemaking work will result in the spaces you touch becoming competitive and attractive because they look and feel different - and as a result, you will have redefined our category.

The Legacy You’ll Leave: By the end of your tenure, you’ll have reimagined the workplace through revolutionary placemaking services. Your work will have turned static spaces into dynamic, connected communities that drive revenue, amplify asset identity, and provide valuable insights for ongoing improvement. You’ll have helped us make a quantum leap in the category. You’ll have turned industry defining concepts into reality and built the standards for standing-up and operating a cohesive programming strategy that connects a building to its tenants and the community in a deeper and more lasting way.

What You’re Responsible For:

• Strategy & Execution: Implement placemaking concepts that transform buildings into fully activated hubs, driving revenue and enhancing asset value. Conceive, source, and direct programming strategies and partnerships to bring food & beverage, health & wellness, fashion & design, and technology & cultural events into our spaces. Develop and scale program standards that create immersive, interactive environments for tenants and the community. Collaborate cross-functionally with our Sales, Design, and Operations teams to assess market fit, understand client needs, and ensure seamless implementation.
• Program Innovation & Market Leadership: Redefine Tenant Experience by creating groundbreaking programs that drive measurable leasing and asset value impact. Explore new programming and services beyond traditional events, such as: Tenant In-Suite Services (Tailored experiences for HR, Office Managers, and C-Suite); Leasing Public Events (Industry-targeted activations); White Box Activation (Reservable pop-ups, immersive art, fashion shows); On-Site Wellness Services (Therapy, massage, acupuncture, nutritionists, IV drips); ESG Programming (Partnerships with tenant-affiliated nonprofits); Professional Development (Customized offerings based on tenant population); Exclusive Brand Partnerships (Curated experiences with highly recognizable brands).
• Data-Driven Strategy & Scalability: Set clear metrics to measure your and your team’s impact on leasing, engagement, and asset value. Use analytics to adapt and optimize strategies tailored to demographics, market demands, and client goals. Develop repeatable, scalable processes for consistent, high-impact execution. Stay ahead of industry trends, ensuring your offerings remain innovative and market-leading.
• Brand-Led Programming Strategy & Development: Build custom experience brands for each of our clients that integrate all five senses - and a critical sixth sense: how it makes you feel. Collaborate with internal and external Marketing partners to visually and verbally communicate the assets’ essence brought to life by its unique programming strategy. You’ll work with two types of brands: brands we’ve inherited and brands we’ve helped curate. You’ll need to mold visuals to fully reflect the asset identity you’ve developed. Own the process of curating how the brand looks, speaks, thinks, and acts. Collaborate with our People and Operations teams to create a custom playbook for each brand that our team can be onboarded, trained, and performance managed from. Forge strategic partnerships with well-known brands to reinforce each asset’s brand identity.

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