Full-Time Vice President, PRO Sales

As the Vice President, PRO Sales, you will lead one of the most strategically important sales channels within the Security segment, overseeing operations across North America.

• Driving top-line growth.
• Expanding market share.
• Unlocking recurring revenue opportunities through strong customer partnerships, optimized channel strategies, and accelerated adoption of connected product solutions.

You will be a visible and collaborative leader who works closely with partners across Product Management, Channel Marketing, Finance, Product, and Supply Chain to deliver results aligned with FBIN’s long-term strategy.

What you will be doing:

• Lead and Develop the PRO Sales Organization.
• Lead a team of 3 Regional Sales Directors and a nationwide network of rep firms.
• Build and grow a high-performing, inclusive sales organization with strong succession planning.
• Provide clear goals, mentorship, and development opportunities to support team growth and accountability.
• Drive Growth and Channel Expansion.
• Deliver annual sales and growth targets, with a focus on year-over-year improvement.
• Retain and grow market share with current distributors and wholesalers while expanding into new regions and customer segments (e.g., SMB, vacation rental).
• Accelerate adoption of connected solutions—like Yale and Master Lock—as the preferred standard in professional markets.
• Strengthen Channel and Customer Strategy.
• Optimize the two-step distribution model to enhance coverage, service, and profitability.
• Define pricing strategy, distributor programs, and incentive structures to drive performance.
• Build strong executive relationships with key customers and develop joint business plans.

Partner with Product Management, Channel Marketing, and Supply Chain to ensure successful new product launches through early sampling, accurate forecasting, and readiness planning.
Collaborate with Finance on forecast accuracy, pipeline transparency, and risk management.
Support Connected Partnerships in expanding channel-based recurring revenue opportunities.

Enhance demand planning and forecasting accuracy to reduce volatility.
Champion disciplined use of CRM and pipeline tools for transparency and alignment.
Implement consistent national programs for pricing, promotions, and sell-through visibility.

What is the last date for applying to the job?

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