Full-Time Associate Director Sales Marketing

Associate Director, Sales Marketing & Product Enablement

About this role

The Associate Director, Sales Marketing and Product Enablement is responsible for product marketing, product communications and sales enablement for a leading portfolio of consumer insights and data-driven solutions from MRI-Simmons and NielsenIQ.

Ideal candidate

This role is ideal for a data-driven self-starter with exceptional messaging and positioning skills, with a passion for data, advertising, research, and solving client challenges.

Responsibilities

1. Sales Enablement
• Partner with cross-functional stakeholders to develop messaging, training material and sales collateral for overall capabilities, new platform features, research studies, product launches, and managed service solutions (sales decks, product sheets, sizzle reels).
• Leverage product knowledge to assist with client-specific presentations addressing client challenges.
• Assist with board presentations and ad hoc requests from senior management.
• Maintain competitive positioning and awareness of competitors' strengths and weaknesses.

1. Product Marketing
• Communicate internally and externally about new product releases and research studies, using email marketing and automation tools when necessary.
• Maintain and update MRI-S' Help Center and user guides.
• Publish quarterly updates to client-facing roadmaps for executive meetings, RFIs and QBRs.
• Update legacy collateral as brand and solutions evolve.

1. Communications and Thought Leadership
• Leverage product and industry knowledge to create marketing and social media content (blog posts, custom research, case studies).
• Manage content marketing calendar.
• Ideate and pitch content marketing and thought leadership ideas.
• Author client-facing communications about research studies, platform solutions, and potential issues.
• Assist with webinars/podcasts (presenting, creating slides, moderating).
• Create content utilizing MRI-Simmons data (social posts, blog posts, infographics).
• Liaise with industry associations and paid media partners.

Qualifications

• 8+ years of experience in Sales Marketing, Product Marketing or related fields.
• Knowledge of consumer data collection, audience modeling, ad effectiveness research, audience data distribution and activation.
• Understanding of the advertising ecosystem and interactions among media owners, brands, agencies, data providers, and programmatic platforms.

Skills

• Ability to keep up with emerging trends and innovations.
• Understanding of MRI-Simmons' market position and strengths/weaknesses.
• Ability to translate technical capabilities into easily understood messages.
• Entrepreneurial mindset and ability to work independently.
• Strong relationship-building and communication skills.
• Ability to manage expectations across multiple stakeholders.
• Ability to thrive in a collaborative, fast-paced environment.
• Excellent written and verbal communication skills (technical and non-technical audiences).
• Passion for solving client challenges.

Compensation

Market-competitive salary range: $92,000 - $170,000. Specific salary depends on experience and location. Incentives/performance-based bonuses are possible.

Benefits

Comprehensive benefits package including healthcare, flexible spending accounts, life and disability insurance, 401(k), tuition reimbursement, paid time off, holidays, flexible working environment, employee assistance program and more.

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