Full-Time Brand Manager - Premium Wine

• Develop strategic plans for brands in collaboration with Business Development, Retailers and Winemaking.
• Analyse and build architecture across brands utilising customer and commercial knowledge.
• Development of three year NPD approach. Work with the winemaking team to develop and align brand styles and credentials.
• Brand health tracking, monitor category, segment and consumer trends.
• Lead and Implement annual brand plans.
• Develop supporting content, strategies and information to support our brands in international markets.
• Attend key distributor and customer meetings to present our brands.
• Develop Media Agency briefs to effectively develop and implement campaigns.
• Support portfolio development by working with the retail brand teams, Sourcing and Business Development teams to deliver NPD and brand refreshes aligned to category pillars.
• Lead and implement successful product launches by working with the Business Development and Sourcing teams to manage NPD communication to all channels.
• Manage the budget for Pinnacle Drinks owned brands.
• Effective communication and collaboration between Pinnacle Wine and the Retail brand teams.
• Efficient relationships with agency partners to deliver desired outcomes.
• Ensure regular and effective communication with the Pinnacle Drinks business team.

• Post-graduate degree in Marketing.
• At least 5 years experience in wine marketing.
• Ability to think strategically and ‘outside the box’.
• G Suite capability (particularly Sheets and Slides).
• Strong business acumen.
• Excellent written and verbal communication skills.
• Retail / FMCG experience is preferred.
• Ability to manage and influence internal stakeholders and external supplier relationships.

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