Full-Time Category Manager

Who You Are: You are a well-rounded Category Manager highly analytical and excels at using data to communicate compelling stories. You are a true people partner with excellent verbal, written, and presentation skills, working well with cross-functional teams. You have retail sales category management experience in the food & beverage industry. You are eager to thrive at a dynamic, rapidly evolving company.

The Task At Hand: The Category Manager is accountable for creating compelling selling tools and using them to support a rapidly growing Grocery, Natural, and Alt Channels business.

Key accountabilities include preparing custom category selling materials across accounts for category reviews, presenting internally and externally (including travel), and becoming the subject matter expert on the retail landscape for supported accounts.

This role demands strong leadership, cross-functional collaboration, financial acumen, and robust analytical skills across all O'Farm categories. Essential for achieving Category Leadership (including Captaincies), omnichannel distribution strategy & execution, share leadership, and margin growth.

In This Role, You Will:

• Establish Once Upon a Farm as a Category Captain and industry leader through best-in-class insights, performance & relationships.
• Build and maintain effective relationships with sales, retailer, broker, and data provider contacts to support sales objectives.
• Design and direct development of best-in-class sales materials leveraging data (market trends, competitive analysis, pricing, placement, promotion, assortment).
• Be accountable to ensure reset opportunities are never missed.
• Directly support key accounts across National Grocery Retailers and Natural Channels (and alternative channels like Disney, Legoland, etc.).
• Lead category management and insights across key accounts through data analysis and strategic selling.
• Create and present account-specific category reviews providing analysis, interpretation, and recommendations.
• Employ category management tools to customize solutions for distribution, assortment, and planogram recommendations.
• Proactively monitor industry trends and competitive activity to identify opportunities.
• Provide monthly scorecards and business updates, articulating category trends and account performance.
• Support the development and implementation of comprehensive category strategies.
• Support project work as requested.

In This Role, You’ll Bring With You:

• Bachelor's degree in Business, Marketing or related field, or equivalent experience
• 6-8 years of CPG/FMCG industry experience
• 3+ years of retailer-facing sales category management experience in food/beverage
• Expert knowledge of syndicated and panel data tools (SPINS/IRI/Nielsen)
• Knowledge of Numerator, Stratum/M6, and retailer portals (a plus)
• Expert knowledge of Microsoft Suite, Outlook, Slack, and other professional platforms
• Up to 50% travel required
• Exceptional organizational, communication, and time management skills
• Strong analytical skills
• Strong internal and external relationships
• Passion for improving childhood nutrition
• Previous exposure to cross-functional work (Sustainability & Sales preferred)
• Desire to contribute to a dynamic, high-growth, purpose-driven environment
• Ability to thrive in ambiguity
• Must reside in the United States

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