Full-Time Customer Marketing Manager

Job DescriptionThis role offers an exciting opportunity to amplify customer stories and drive business growth through strategic customer marketing programs. The ideal candidate will combine analytical thinking with creative problem-solving to deliver exceptional programs with measurable results.

What you will do:

• -Program Management
• Lead customer advocacy initiatives such as reference program, online reviews, and customer story development
• Manage and analyze the effectiveness of advocacy activities using data and analytics

• -Content Creation and Amplification
• Identify, recruit, and nurture customers for success stories and videos
• Manage all stakeholders in Monday.com for case study creation process
• Upon completion, ensures approvals are tracked and customer stories are shared via appropriate channels (social, web, internal, etc.)
• Proactively suggests process enhancements and seeks opportunities to improve content quality and process efficiency through automation and AI

• Build Customer Reviews Strategy and Manage Review Collection Programs
• Develop and implement online review programs aligned with business goals
• Create and manage programs to drive customer review collection
• Maintain profiles on key review sites (Gartner Peer Insights, etc.)

• Maintain Reference Program
• Support managed reference requests and tracks all reference activity in Salesforce
• Build relationships and partner with key vendors to optimize program utilization
• Socialize program cross-departmentally to drive nominations and engagement
• Work closely with Reference Edge tool to track all reference activity

• Own Data, Analytics and Reporting for all Customer Marketing dashboards
• Proactively monitors dashboards
• Socialize dashboards cross-departmentally and within marketing
• Make recommendations for new dashboards/enhancements as needs arise
• Make recommendations for behavioral changes based on dashboard tracking

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