Full-Time Demand Generation Manager
Formic is hiring a remote Full-Time Demand Generation Manager. The career level for this job opening is Manager and is accepting USA based applicants remotely. Read complete job description before applying.
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Who We Are: At Formic, we’re revolutionizing American manufacturing, aiming for 10x factory productivity gains. Our unique Pay-for-Productivity robotics solutions combine top automation technology and uptime services.
About the Marketing team: We’re creative, organized, and entrepreneurial, experimenting with new strategies to maximize top-funnel growth.
As the Demand Generation Manager, you'll drive company growth by deploying a full-funnel lead generation strategy. You're strategic and execution-driven, turning content into pipeline.
Responsibilities:
- Own the demand generation playbook (campaign design, execution, and optimization).
- Plan and track against monthly lead targets.
- Collaborate with content creators for lead generation content.
- Test and scale ideal customer profiles and value propositions.
- Manage paid media (PPC, LinkedIn, etc.) within budget.
- Optimize SEO and content clusters for high-intent prospects.
- Design and optimize nurture programs.
- Measure success using MQL > SQL > Closed-Won tracking.
- Partner with Sales Operations to enhance lead flow tracking.
- Continuously analyze performance and report insights to leadership.
Requirements:
- Proven track record of B2B lead generation and results.
- 4+ years of B2B experience (SEO, PPC, paid acquisition, etc.).
- Strong analytical mindset, comfortable with data.
- Creative, entrepreneurial spirit.
- Strong cross-functional collaboration skills.
- Results-oriented communication skills.
- Adaptability and flexibility.
- Hybrid work option for Chicago-area candidates (3+ days/week).
Preferred Skills:
- Experience in industrial automation, robotics, or manufacturing.
- Marketing experience in food, beverage, and CPG manufacturing.
- Extensive HubSpot and Salesforce experience.
Compensation: Base salary range: $1 - $100 USD. Equity included.