Full-Time Demand Generation Manager

Who We Are: At Formic, we’re revolutionizing American manufacturing, aiming for 10x factory productivity gains. Our unique Pay-for-Productivity robotics solutions combine top automation technology and uptime services.

About the Marketing team: We’re creative, organized, and entrepreneurial, experimenting with new strategies to maximize top-funnel growth.

As the Demand Generation Manager, you'll drive company growth by deploying a full-funnel lead generation strategy. You're strategic and execution-driven, turning content into pipeline.

Responsibilities:

• Own the demand generation playbook (campaign design, execution, and optimization).
• Plan and track against monthly lead targets.
• Collaborate with content creators for lead generation content.
• Test and scale ideal customer profiles and value propositions.
• Manage paid media (PPC, LinkedIn, etc.) within budget.
• Optimize SEO and content clusters for high-intent prospects.
• Design and optimize nurture programs.
• Measure success using MQL > SQL > Closed-Won tracking.
• Partner with Sales Operations to enhance lead flow tracking.
• Continuously analyze performance and report insights to leadership.

Requirements:

• Proven track record of B2B lead generation and results.
• 4+ years of B2B experience (SEO, PPC, paid acquisition, etc.).
• Strong analytical mindset, comfortable with data.
• Creative, entrepreneurial spirit.
• Strong cross-functional collaboration skills.
• Results-oriented communication skills.
• Adaptability and flexibility.
• Hybrid work option for Chicago-area candidates (3+ days/week).

Preferred Skills:

• Experience in industrial automation, robotics, or manufacturing.
• Marketing experience in food, beverage, and CPG manufacturing.
• Extensive HubSpot and Salesforce experience.

Compensation: Base salary range: $1 - $100 USD. Equity included.

What is the last date for applying to the job?

Which countries are accepted for this remote job?