Full-Time Demand Generation Manager

About the RoleWe’re looking for someone seasoned in Demand Generation to lead the strategy, execution, and optimization of programs that generate and accelerate pipeline across enterprise and strategic segments.

This is a critical leadership role focused on aligning marketing with sales to target high-value accounts, expand deal velocity, and drive measurable revenue impact.

This role will lead account-based marketing (ABM), lifecycle campaigns, outbound acceleration programs, and campaign infrastructure in close partnership with Product Marketing, Field, SDR, and RevOps.

What You’ll Do

• Develop and own the integrated demand generation strategy for enterprise and strategic accounts—including ABM, lifecycle, and outbound orchestration.
• Lead cross-functional planning with Sales, SDRs, Product Marketing, and Field Marketing to define target segments, buying committees, and high-impact campaign plays.
• Architect full-funnel programs that blend digital, content, events, direct mail, and outbound support into cohesive journeys that create and accelerate pipeline.
• Design and operationalize tiered ABM programs (1:1, 1:few, 1:many) in partnership with Sales and Marketing Ops.
• Define the customer lifecycle strategy and deploy nurture, expansion, and retention programs aligned to buyer and customer journeys.
• Partner with Growth, Marketing Ops, and RevOps to measure pipeline contribution, velocity, and ROI across all programs.
• Own reporting for executive stakeholders.
• Enable and equip SDRs and Sales with personalized campaign assets, outbound kits, and campaign alignment.
• Continually test, iterate, and optimize based on performance data and field feedback.

Qualifications

• 7–10+ years of experience in demand generation, growth marketing, or ABM—preferably in high-growth B2B SaaS.
• Strong track record building and scaling enterprise demand engines that contribute directly to revenue growth.
• Deep expertise in ABM strategy and execution, including campaign design, orchestration tools, and personalization.
• Experience mapping lifecycle stages and deploying cross-channel programs that increase engagement and conversion across the funnel.
• Data-driven with strong operational skills—comfortable owning attribution, forecasting, and campaign reporting.
• Proficient in marketing and sales tech stack (Salesforce, HubSpot/Marketo, 6sense/Demandbase, Outreach/Salesloft, etc.).
• Excellent collaborator with a history of aligning tightly with Sales, SDR, and Marketing leadership.
• Strategic thinker and crisp communicator who thrives in a fast-paced, results-oriented environment.

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