Full-Time Director, GTM Packaging & Offerings
ServiceNow is hiring a remote Full-Time Director, GTM Packaging & Offerings. The career level for this job opening is Manager and is accepting Santa Clara, CALIFORNIA based applicants remotely. Read complete job description before applying.
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ServiceNow
Job Title
Director, GTM Packaging & Offerings
Posted
Career Level
Full-Time
Career Level
Manager
Locations Accepted
Santa Clara, CALIFORNIA
Salary
YEAR $217500 - $380700
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Job Details
What you get to do in this role:
The Customer Excellence Group - Strategy & Product - Catalyst Center of Excellence will be responsible for partnering with the Platform and Product Business Unit Product Management and Engineering organizations to deliver a transformational AI‑first implementation and adoption experience for ServiceNow’s customers.
As outbound Director, GTM Packaging & Offerings, you will build and lead a team that partners with Platform and Product organizations to design, develop, and launch compelling go-to-market pricing, packaged offerings, messaging, and enablement materials for ServiceNow’s autonomous implementation solutions.
To be successful in this role, you must have:
The Customer Excellence Group - Strategy & Product - Catalyst Center of Excellence will be responsible for partnering with the Platform and Product Business Unit Product Management and Engineering organizations to deliver a transformational AI‑first implementation and adoption experience for ServiceNow’s customers.
As outbound Director, GTM Packaging & Offerings, you will build and lead a team that partners with Platform and Product organizations to design, develop, and launch compelling go-to-market pricing, packaged offerings, messaging, and enablement materials for ServiceNow’s autonomous implementation solutions.
- Develop and execute the GTM packaging strategy for Catalyst’s autonomous implementation offerings, including solution bundles, pricing models, and value propositions.
- Partner with Product Management, Engineering, and Field Enablement to create and maintain high-impact enablement materials (playbooks, sales guides, demos, customer-facing collateral).
- Collaborate with Marketing, Sales, and Customer Success to ensure alignment on messaging, launch readiness, and field adoption.
- Build scalable processes for packaging, updating, and lifecycle management of offerings, ensuring continuous improvement based on market feedback.
- Establish best practices for GTM enablement, including training curricula, certification paths, and knowledge transfer to field and partner teams.
- Benchmark and incorporate best-in-class approaches (e.g., as seen in ServiceNow Impact) to maximize customer outcomes and commercial success.
To be successful in this role, you must have:
- 10+ years of experience in GTM packaging, outbound product marketing, and solution enablement for enterprise software; proven success building and scaling high-performing teams.
- Deep understanding of GTM strategies, solution packaging, and enablement for innovative technology offerings.
- Strong commercial acumen and ability to drive measurable outcomes across global stakeholders.
- Experience with AI-first or autonomous implementation initiatives; familiarity with Agentic AI, LLM/GenAI fundamentals and enterprise integration preferred.
- Proven cross-functional leadership and outstanding executive presence and stellar communication skills; ability to influence Product, Engineering, Sales, Services, and Marketing teams.
FAQs
What is the last date for applying to the job?
The deadline to apply for Full-Time Director, GTM Packaging & Offerings at ServiceNow is
13th of November 2025
. We consider jobs older than one month to have expired.
Which countries are accepted for this remote job?
This job accepts [
Santa Clara, CALIFORNIA
] applicants. .
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