Full-Time Director, GTM Packaging & Offerings

ServiceNow is hiring a remote Full-Time Director, GTM Packaging & Offerings. The career level for this job opening is Manager and is accepting Santa Clara, CALIFORNIA based applicants remotely. Read complete job description before applying.

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ServiceNow

Job Title

Director, GTM Packaging & Offerings

Posted

Career Level

Full-Time

Career Level

Manager

Locations Accepted

Santa Clara, CALIFORNIA

Salary

YEAR $217500 - $380700

Job Details

What you get to do in this role:

The Customer Excellence Group - Strategy & Product - Catalyst Center of Excellence will be responsible for partnering with the Platform and Product Business Unit Product Management and Engineering organizations to deliver a transformational AI‑first implementation and adoption experience for ServiceNow’s customers.

As outbound Director, GTM Packaging & Offerings, you will build and lead a team that partners with Platform and Product organizations to design, develop, and launch compelling go-to-market pricing, packaged offerings, messaging, and enablement materials for ServiceNow’s autonomous implementation solutions.
  • Develop and execute the GTM packaging strategy for Catalyst’s autonomous implementation offerings, including solution bundles, pricing models, and value propositions.
  • Partner with Product Management, Engineering, and Field Enablement to create and maintain high-impact enablement materials (playbooks, sales guides, demos, customer-facing collateral).
  • Collaborate with Marketing, Sales, and Customer Success to ensure alignment on messaging, launch readiness, and field adoption.
  • Build scalable processes for packaging, updating, and lifecycle management of offerings, ensuring continuous improvement based on market feedback.
  • Establish best practices for GTM enablement, including training curricula, certification paths, and knowledge transfer to field and partner teams.
  • Benchmark and incorporate best-in-class approaches (e.g., as seen in ServiceNow Impact) to maximize customer outcomes and commercial success.

To be successful in this role, you must have:
  • 10+ years of experience in GTM packaging, outbound product marketing, and solution enablement for enterprise software; proven success building and scaling high-performing teams.
  • Deep understanding of GTM strategies, solution packaging, and enablement for innovative technology offerings.
  • Strong commercial acumen and ability to drive measurable outcomes across global stakeholders.
  • Experience with AI-first or autonomous implementation initiatives; familiarity with Agentic AI, LLM/GenAI fundamentals and enterprise integration preferred.
  • Proven cross-functional leadership and outstanding executive presence and stellar communication skills; ability to influence Product, Engineering, Sales, Services, and Marketing teams.

FAQs

What is the last date for applying to the job?

The deadline to apply for Full-Time Director, GTM Packaging & Offerings at ServiceNow is 13th of November 2025 . We consider jobs older than one month to have expired.

Which countries are accepted for this remote job?

This job accepts [ Santa Clara, CALIFORNIA ] applicants. .

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