Full-Time Director GTM Strategy

About this RoleFandom is seeking an experienced and creative Go-To-Market (GTM) B2B Leader. This role is crucial in crafting, executing and maintaining a comprehensive and evolving GTM strategy, ensuring we are relevant and top of mind for advertisers. Reporting to the VP, Global Business Marketing, this management role will lead a GTM strategy team and is crucial in helping reintroduce Fandom to the marketplace and consistently iterate on Fandom’s offering during an exciting period of growth and transformation.

What You Will Do

• Refine and develop Fandom’s core narrative and GTM template
• Identify GTM needs and work cross-functionally (i.e. research, design, comms, social) to ensure success
• Lead with insights and translate for both direct and programmatic sales, scaling products, solutions and opportunities for marketplace distribution
• Lead evolving narrative revamps and releases, including sales enablement & coordination/training for client strategy and sales support team
• Establish a tentpole calendar and create scalable and fluctuating proactive packages complete with strategic release strategies
• Understand marketplace possibilities, proactively identifying relevant opportunities for Fandom globally
• Proactively identify cultural moments for proactive sales outreach and packaging
• Partner with sales leadership to understand their GTM needs and create core vertical narratives
• Customize tentpole packages for key verticals
• Identify sales gaps and realize solutions for immediate release
• Lead ideation, packaging and positioning for new and revised ad products including repeatable and ownable franchises and ad tech releases
• Liaise with Client Strategy lead to share learnings and ensure that sales meetings are being met holistically
• Help accelerate our business by understanding and leveraging the latest industry developments and opportunities (Curation, programmatic, AI)
• Determine which products are working and why, what needs to evolve and where we can grow (With a deep understanding on insights and analytics)
• Mentor junior team members, ensuring career development and growth

What You Have

• 8-12 years of experience in GTM positioning and packaging
• Strong leadership and team management skills, with the ability to inspire and drive results
• Bachelor's degree in marketing, business, or a related field. MBA or other advanced degree is strongly preferred
• Experience with digital marketing, social media, and content strategy, preferably in the tech or media industry
• Excellent strategic planning and project management abilities
• Deep understanding of market research, data analysis, and the ability to leverage data for decision-making
• Proficiency in digital marketing tools and platforms
• Exceptional communication and interpersonal skills
• Ability to work cross-functionally with other departments, including product, sales, and engineering

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