Full-Time Director, Marketing - Competitive & Marketing Intelligence

In this role the main goal is to capture insights and interpret the propositions and go-to-market actions of IFS’s key competitors so that IFS continues to stand out and win more than any industry peers.

With a commercial (rather than technical) focus, you will work with stakeholders including the executive management team, as well as operational colleagues in marketing, sales, product and services.

Main responsibilities and Authorities:

1. Market Analysis: Conduct quarterly and project-based market analysis to identify trends, opportunities, and threats in IFS’s core segments. Build relationships with data owners to inform intelligence and update business models.
2. Competitor Intelligence: Monitor and evaluate competitor activities, including product launches, pricing strategies, marketing campaigns, and business developments. Maintain the portfolio of battlecards to inform and advise internal stakeholders embarking on competitive pursuits.
3. Sales Insights: Run a win/loss program to understand motives, strengths and weaknesses, and mobilize initiatives with appropriate stakeholders across the business to address emerging themes, opportunities and issues.
4. Strategic Insights: Provide strategic insights and recommendations to senior management to inform decision-making and drive competitive advantage.
5. Reporting: Develop and deliver regular reports and presentations on competitive intelligence findings to key stakeholders.
6. Collaboration: Work closely with cross-functional teams, including sales, marketing, commercial and product development, to ensure alignment and integration of competitive intelligence insights.
7. Data Management: Maintain and manage competitive intelligence assets and collaborate with select agencies to ensure data accuracy and accessibility.
8. Thought Leadership: Stay abreast of industry trends and best practices in competitive intelligence and share knowledge with the broader organization.
9. Communication: Provide regular communication across the business of key competitive and market updates using agreed internal communication formats. Facilitate key competitive groups within the business to support sales cases and competitive go-to-market plays.
10. Budget responsibility: Plan, forecast and manage to agreed budget.

Competence needs:

• Strong strategic and analytical capabilities
• Comfort working with, and manipulating data sets
• Strong relationship building skills
• Strategic and operational focus/balance
• Proven history working in CRMs and Marketing automation platforms
• Effective verbal and written communication of English
• Demonstrates initiative with a results orientation, while exhibiting strong drive and leadership skills

Competence preferences:

• Proven history of working in the software industry
• Understanding of ERP, Industrial Asset (EAM) and Service Management (FSM and ESM)
• Knowledge and appreciation of the six key industry IFS focuses on

Education:

• University degree with a business or marketing degree (preferred)

Professional experience:

• Proven history in a B2B marketing environment working with strategic marketing, preferably within the software industry.
• Project management
• Budget responsibility
• Fluent English. Other languages are always a benefit

Personal skills:

• High level of motivation
• Good at communicating; be able to communicate at all levels and types of employees within a company
• Be able to think strategically and see the whole picture
• Social and outgoing, the ability to talk to people, a good relation builder
• Structured
• Proactive and independent
• Flexible and adaptable
• Enterprising and daring
• IFS-ambassador: represent IFS in a professional way

Alignment to the IFS values of:

• Agile
• Collaborative
• Trustworthy
• Grit

We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles, while also valuing inclusive workplace experiences. By fostering a sense of community, we drive innovation, strengthen connections, and nurture belonging. Our commitment ensures you can work in a way that suits you best, while also engaging with colleagues to share ideas and build meaningful relationships.

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