Full-Time Director of Demand Generation

At Roofr, we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need.

As the Director of Demand Generation, you’ll play a critical role in building and executing strategies that acquire and nurture leads, drive qualified users, reduce churn, and upsell subscriptions.

What you’ll get to do:

1. Strategy Development: Develop and execute a data-driven lifecycle marketing strategy that drives top-of-funnel acquisition and nurtures account growth.
2. Campaign Management: Plan, launch, and optimize multi-channel marketing campaigns (email, paid media, in-app, SEO, direct mail).
3. Funnel Optimization: Own the end-to-end marketing funnel.
4. Team Leadership: Build and manage a high-performing demand generation team.
5. Analytics & Reporting: Guide data hygiene, improve reporting capabilities, and provide actionable insights.
6. Collaboration: Partner closely with Product, Sales, Customer Success, and others.
7. Tech Stack Optimization: Oversee marketing operations and optimization of key tools.
8. Content Marketing: Collaborate with product marketing, content, and design teams.
9. Partner Marketing: Support partner marketing efforts.

What you’ll bring to the role:

• 7+ years in B2B SaaS marketing with a focus on demand generation.
• Proven experience building and leading high-performing marketing teams.
• Strong analytical skills.
• Comfortable using tools like Google Analytics, HubSpot, Amplitude.
• Hands-on track record of driving growth.
• Deep understanding of PLG customer journeys.
• Exceptional cross-functional collaboration skills.
• Passion for rapid testing, learning, and iterating.
• Bachelor’s degree in Marketing, Business or related field.

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