Full-Time Director of Food Sales

• Strategic Leadership: Develop and implement a 12–24 month go-to-market sales strategy and playbook aligned with company objectives. Define and prioritize target channels based on ROI and strategic opportunity.
• Revenue Growth: Grow Food Division revenue by expanding category penetration and introducing new SKUs. Set, track, and achieve quarterly and annual sales targets.
• Channel & Partner Management: Strengthen relationships with the existing food broker network. Manage relationships with regional and national distributors. Identify and onboard new distributors and specialty brokers as needed.
• Account Penetration: Identify, pursue, and secure key specialty food and confectionery accounts. Develop tailored selling strategies for brokers, distributors, and end customers.
• Cross-Functional Collaboration: Partner with Marketing, Supply Chain, Operations, and Finance to ensure product readiness, accurate forecasting, pricing, promotional cadence, and efficient order fulfillment.
• Sales Operations & Reporting: Build and refine sales tools, KPIs, CRM processes, forecasting rhythms, and performance scorecards. Prepare and deliver monthly executive-level reporting.
• Team Development: Hire, mentor, and support sales representatives and account managers as the division grows; provide coaching and define measurable performance goals.

• 7+ years of B2B sales experience in specialty food, ingredients, confectionery, or related CPG categories.
• Proven ability to launch new products and scale revenue through distributor and broker networks.
• Strong negotiation skills with brokers and distributors; experienced in commercial contracts, pricing, and promotional terms.
• Excellent relationship-building skills and a history of developing long-term strategic partnerships.
• Proficiency with CRM systems (Salesforce preferred), MS Excel, and sales analytics tools.

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