Full-Time Director of Group Sales

Director of Group Sales

Under the general guidance of the Director of Sales & Marketing, responsible for directing, coordinating, training, and supervising the Group Sales Managers in all sales-related activities.

Responsible for assisting in the creation of strategies and the direct oversight of the execution of plans and tactics used to focus on increasing direct revenue for the property.

Responsible for growing existing accounts and generating new business to ensure that revenues meet or exceed budget in order to maximize revenue and profits, and to improve the hotel’s performance in the marketplace.

Key Responsibilities:

1. Direct and manage all group sales activities to maximize revenue for the hotel
2. Develop sales plans and strategies to meet or exceed established revenue and room night goals
3. Collaborate with the DOSM to develop rates, group ceilings and deployment strategies
4. Recruit, direct, manage, train and counsel group sales staff
5. Oversee departmental matters related to federal, state and local employment and civil rights laws
6. Participate in sales presentations, property tours and customer meetings
7. Conduct and attend business review meetings, strategic sales meetings, management meetings and other meetings
8. Represent the hotel in community and industry organizations and events
9. Supervise, administer and ensure timely completion of all activities of the Sales Department
10. Develop a full working knowledge of the operations of the hotel
11. Develop a complete knowledge of company sales policies and SOP’s
12. Leads Tentative Meetings and develops action plans to improve booking pace and productivity
13. Evaluates new and incremental business opportunities/promotions to maximize revenue
14. Respond to sales inquiries, initiate new sales, prospects and qualifies leads
15. Meet or exceed established goals
16. Administers Group Sales Department expenses
17. Coordinate group bookings to maximize profits
18. Monitor production of all top accounts and evaluate trends
19. Interviews, trains, supervises, counsels, schedules and evaluates Group Sales Managers
20. Assist in the preparation of required reports
21. Attend weekly sales meetings and daily line ups
22. Review meeting planner evaluations to uncover opportunities
23. Work with various departments to ensure requested services are provided to customers
24. Perform other duties as assigned
25. Communicate effectively, both verbally and in writing
26. Remain calm and alert during emergency situations
27. Interact with other department personnel and venue staff
28. Make decisions and take actions based on experience
29. Ensure compliance with all necessary operational policies
30. Attend mandatory meetings
31. Participate in community events
32. Utilize traditional software programs (Microsoft Office, Micros, ADP, Open Table)
33. Keep work area clean and organized
34. Ensure confidential documents are kept secure
35. Demonstrate positive leadership characteristics
36. Ensure compliance with SLS’s policies and procedures
37. Demonstrate working knowledge of service standards
38. Regular attendance is essential
39. Employees may be required to work varying schedules
40. Bachelor’s Degree preferred
41. Minimum 5 years of sales leadership experience in similar-sized operation
42. Knowledge of food and beverage, catering sales, conference services
43. Proven team leader with high energy and motivation
44. Intermediate to proficient understanding of computer systems
45. Ability to spend extended time viewing a computer screen
46. Gracious, friendly, and fun demeanor
47. Ability to multitask and have high attention to detail
48. Maintain positive relationships with other departments
49. Ability to work independently and collaboratively
50. Must be able to stand or walk for 8 hours
51. Observant and quick to respond to situations
52. Able to twist, tow, reach, bend, climb and carry objects
53. Excellent communication skills
54. Ability to work inside and outside
55. Knowledge of federal, state and local laws
56. Personal Protective Equipment (PPE) may be required
57. Maintain a neat, clean appearance
58. Additional language ability preferred
59. Comply with SLS rules and regulations
60. Potential for disciplinary action for violations
61. Job content subject to periodic change

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