Full-Time Director of Product Marketing

The Director of Product Marketing leads the strategy and execution of all product marketing efforts to drive market positioning, go-to-market success, and customer adoption. This senior leadership role is responsible for shaping the narrative around the company’s products, enabling the Sales team, and ensuring a cohesive strategy that connects Product, Marketing, and Sales. This position is tightly tied to customer needs and voice. The ideal candidate is an experienced leader with a proven track record in B2B SaaS, excels in team leadership, and has deep expertise in market positioning and competitive differentiation.

Responsibilities

• Strategic Leadership: Define and own the global product marketing strategy, aligning with corporate goals and market opportunities.
• Go-to-market Strategies: Develop comprehensive go-to-market strategies for product launches, expansions, and enhancements.
• Team Leadership: Build and lead a high-performing product marketing team, fostering professional growth and accountability.

• Positioning & Messaging: Establish and refine product positioning and messaging to differentiate in competitive markets.
• Narrative Development: Develop a unified narrative that resonates with target personas and industries.
• Messaging Frameworks: Create messaging frameworks and ensure consistency in messaging across all communications.

• Sales Enablement Tools: Lead the creation of sales enablement tools, such as battle cards, playbooks, and pitch decks.
• Sales Partnership: Partner with Sales leadership to identify and address knowledge gaps, delivering impactful training sessions.
• Effectiveness Tracking: Track and optimize the effectiveness of sales tools and resources.

• Market Analysis: Lead efforts to monitor market trends, competitor strategies, and customer feedback.
• Strategic Insights: Provide strategic insights to influence product development, pricing, and positioning.
• Customer Understanding: Maintain a deep understanding of customer needs and industry challenges to inform marketing strategies.

• Customer Advocacy: Drive customer advocacy programs, including case studies, testimonials, and speaking engagements.
• Customer Insights: Partner with Customer Success and Product teams to gather customer insights that inform product and marketing decisions.
• Customer Engagement: Regularly engage directly with customers to become a voice of the customer in product roadmaps planning.

• Cross-Functional Alignment: Serve as the key liaison between Product, Marketing, and Sales teams, ensuring alignment on goals and priorities.
• Campaign Collaboration: Collaborate with Demand Generation and Digital teams to develop campaigns that drive pipeline and revenue.
• Product Roadmap Influence: Partner with Product Management to influence the product roadmap based on market and customer insights.

• Performance Measurement: Develop and track metrics to evaluate the effectiveness of product marketing strategies and initiatives.
• Executive Reporting: Present quarterly business reviews and performance insights to executive leadership.

To be successful in this role the incumbent will demonstrate the following: Bachelor’s degree in Marketing, Business, or a related field (MBA preferred). 8–10+ years of experience in product marketing, with at least 3 years in a leadership role, preferably in B2B SaaS. Proven success in launching and scaling SaaS products, including experience with enterprise-level products. Expertise in positioning, messaging, and competitive differentiation. Strong leadership and team management skills with a track record of building high-performing teams. Analytical mindset with proficiency in tools like Tableau, Google Analytics, and Salesforce. Exceptional communication skills with experience presenting to executive stakeholders and external audiences.

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