Full-Time Director of Product Marketing

OneSignal is a leading omnichannel customer engagement solution. We empower businesses to keep users engaged through mobile and web push notifications, in-app messaging, SMS, and email.

We are seeking an experienced Head of Product Marketing to drive product launches and strategy across self-serve and direct sales.

Responsibilities

• Oversee go-to-market strategy and messaging for our product portfolio.
• Define and validate ideal customer profiles.
• Develop differentiated messaging based on customer and market insights.
• Own and contribute to product and feature launches, and cross-functional rollouts.
• Articulate product value, benefits, use cases, and customer solutions to a global audience.
• Create quarterly GTM narratives to drive sales and marketing enablement.
• Create compelling messaging, materials (emails, blog posts, etc.) to support sales efforts.
• Educate sales on product positioning and customer pain point solutions.
• Collaborate with product managers, design, engineering, marketing, and sales.
• Collaborate with customer success to improve account retention.
• Interact with customers through support channels and surveys.
• Analyze market insights, competition, customer success, and sales data to inform product roadmap development.
• Improve onboarding, retention, activations, and upsell through data analysis.
• Analyze the competitive landscape, industry trends, and thought leaders.
• Evolve product positioning to gain market share.

Requirements

• 10+ years of product marketing experience, ideally in B2B SaaS or developer tools.
• Exceptional written, verbal, visual communication, and presentation skills.
• Ability to lead and influence cross-functional teams.
• Strong analytical and data-driven mindset.
• Passion for understanding customer needs.
• 2+ years of experience managing direct reports and teams.
• Experience operationalizing strategic plans.
• Excellent written, verbal, and visual communication skills.
• Strong attention to detail and a "Get Stuff Done" attitude.
• Highly collaborative, ownership-oriented, and accountable.
• Experience with Product Led Growth, global customer bases, and freemium models (preferred).

Salary: $200,000 - $225,000 (Full-time)

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