Full-Time Director of Sales Development

Sanity is hiring a remote Full-Time Director of Sales Development. The career level for this job opening is Manager and is accepting USA, Canada, Western Europe based applicants remotely. Read complete job description before applying.

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Sanity

Job Title

Director of Sales Development

Posted

Career Level

Full-Time

Career Level

Manager

Locations Accepted

USA, Canada, Western Europe

Job Details

Sanity.io is the platform for structured content that powers exceptional digital experiences. We help teams unify, structure, and distribute content to any channel, unlocking true collaboration between developers, designers, and content creators. With a fast-growing developer community and strong adoption across startups and enterprises, we're scaling our go-to-market motion—and you're invited.

The Role

We’re looking for a strategic and hands-on Director of Sales Development to lead our global SDR team. This is a high-impact leadership role focused on driving outbound pipeline generation while aligning closely with our product-led growth (PLG) motion. You will build and scale outbound programs, create playbooks that resonate with our technical and product audiences, and develop a team that thrives at the intersection of data, storytelling, and hustle.

What you would do:

  • Own and scale outbound pipeline generation across target segments, with a strong focus on developers, product teams, and digital experience leaders.
  • Build and optimize multi-channel outbound strategies (email, phone, social, video, etc.) to identify and engage high-fit prospects.
  • Partner with Marketing and Product to operationalize PLG signals (free sign-ups, usage metrics, trials) into actionable outbound campaigns.
  • Manage SDR leaders to coach, mentor, and grow a team of SDRs into best-in-class prospecting professionals.
  • Establish a Methodology about how to reach the right personas with the right pain point triggers. Design and implement scalable training, playbooks, and KPIs to drive consistent performance.
  • Collaborate with Sales, RevOps, and Marketing to define ICP, lead scoring, and outbound sequencing.
  • Own and iterate on SDR tech stack: Salesforce, Outreach, LinkedIn Sales Navigator, Clearbit, and more.
  • Analyze performance data to test, learn, and improve top-of-funnel conversion rates.

About you:

  • Have 5+ years of experience in Sales Development, with at least 2 years in a leadership role at a developer-focused SaaS company or PLG.
  • Are fluent in outbound strategy and know how to tailor messaging for technical buyers.
  • Have a proven track record of scaling SDR teams in high-growth environments, as well as, managing first line managers.
  • Are comfortable rolling up your sleeves to experiment, test copy, and jump on coaching calls.
  • Understand the nuances of product-led funnels and how to activate outbound campaigns off of in-product behavior.
  • Are passionate about modern GTM motions, metrics-driven coaching, and empowering your team with data and tools.
  • Value collaboration, transparency, and are excited to build systems that scale with empathy and precision.

FAQs

What is the last date for applying to the job?

The deadline to apply for Full-Time Director of Sales Development at Sanity is 26th of May 2025 . We consider jobs older than one month to have expired.

Which countries are accepted for this remote job?

This job accepts [ USA, Canada, Western Europe ] applicants. .

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