Full-Time Director of Sales Development
Sanity is hiring a remote Full-Time Director of Sales Development. The career level for this job opening is Manager and is accepting USA, Canada, Western Europe based applicants remotely. Read complete job description before applying.
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The Role
We’re looking for a strategic and hands-on Director of Sales Development to lead our global SDR team. This is a high-impact leadership role focused on driving outbound pipeline generation while aligning closely with our product-led growth (PLG) motion. You will build and scale outbound programs, create playbooks that resonate with our technical and product audiences, and develop a team that thrives at the intersection of data, storytelling, and hustle.
What you would do:
- Own and scale outbound pipeline generation across target segments, with a strong focus on developers, product teams, and digital experience leaders.
- Build and optimize multi-channel outbound strategies (email, phone, social, video, etc.) to identify and engage high-fit prospects.
- Partner with Marketing and Product to operationalize PLG signals (free sign-ups, usage metrics, trials) into actionable outbound campaigns.
- Manage SDR leaders to coach, mentor, and grow a team of SDRs into best-in-class prospecting professionals.
- Establish a Methodology about how to reach the right personas with the right pain point triggers. Design and implement scalable training, playbooks, and KPIs to drive consistent performance.
- Collaborate with Sales, RevOps, and Marketing to define ICP, lead scoring, and outbound sequencing.
- Own and iterate on SDR tech stack: Salesforce, Outreach, LinkedIn Sales Navigator, Clearbit, and more.
- Analyze performance data to test, learn, and improve top-of-funnel conversion rates.
About you:
- Have 5+ years of experience in Sales Development, with at least 2 years in a leadership role at a developer-focused SaaS company or PLG.
- Are fluent in outbound strategy and know how to tailor messaging for technical buyers.
- Have a proven track record of scaling SDR teams in high-growth environments, as well as, managing first line managers.
- Are comfortable rolling up your sleeves to experiment, test copy, and jump on coaching calls.
- Understand the nuances of product-led funnels and how to activate outbound campaigns off of in-product behavior.
- Are passionate about modern GTM motions, metrics-driven coaching, and empowering your team with data and tools.
- Value collaboration, transparency, and are excited to build systems that scale with empathy and precision.