Full-Time Director, Sales - Strategic Analytics

About this Job This role oversees a segment of NielsenIQ North America Strategic Analytics & Insights (SA&I) sales process. Accountable for retention and growth across the entire SA&I portfolio (Consumer Behavior & Insights, Innovation, Brand & Media, Analytics & Activation). Develops account strategies, prospect, creates value, negotiates, and closes deals. Manages sales pipeline with consistent forecasting for the entire book of business. Owns SA&I revenue target/quota.

Key Responsibilities

• Identify and capitalize on new sales opportunities.
• Clearly articulate SA&I offerings and value proposition, matching them with client business challenges.
• Handle objections and resistance from clients.
• Understand client business strategy and effectively communicate with cross-functional partners.
• Create and activate annual client strategies and account plans.
• Identify incremental SA&I business growth opportunities.
• Represent all SA&I services in a solution-agnostic manner.
• Own SA&I response/proposal creation (first-time service use, large studies, cross-specialty proposals, recurring revenue, RFPs).
• Liaise internally with Specialty Sales, PL, Ops to assess feasibility.
• Manage the end-to-end sales process, engaging internal resources (Customer Success, Operations, Finance).
• Troubleshoot client concerns and escalate to senior leadership.
• Lead client meetings and drive sales strategy.
• Generate thought leadership and use CRM tools for awareness and engagement.
• Follow internal processes and track customer/transactional information in CRM.
• Maintain product/technical knowledge.
• Drive sales with a long-term perspective to maximize revenue generation.
• Ensure projects meet profitability guidelines.
• Partner with Customer Success to ensure healthy client relationships.
• Collaborate with NIQ Account Lead teams on strategy and potential RFP responses.
• Manage SA&I client funds effectively.

Qualifications

• 7-10 years direct sales experience developing new business.
• 7-10 years market research experience selling to FMCG industry.
• Entrepreneurial mindset, strong relationships, and mutually beneficial outcomes.
• Experience collaborating with and selling to C-level executives.
• Strong strategic prospecting and new business development skills.
• Strong oral and written communication skills.
• Strong interpersonal skills and relationship development with stakeholders.
• Independent, entrepreneurial, and collaborative mindset.
• Utilize CRM for pipeline building.
• Bachelor's degree, MBA preferred.
• Strong analytical aptitude and proven experience meeting sales targets.

Compensation

Market-competitive salary with a range of $92,000 - $135,000. Sales-based incentive or performance-based bonus possible.

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