Full-Time Event Marketing Manager

Event Marketing Manager is responsible for creating a strong national event marketing program to establish Red Bull as the #1 functional beverage brand in the Japanese sports scene.

Drive, deliver and progress Red Bull's national event portfolio within sports. Inspire, enable, challenge, and encourage consumers within sports & fitness by delivering world-class events and activations.

Identify new opportunities within sports where Red Bull is currently active.

Credibly and effectively communicate Red Bull's functional benefits to sports consumers via world-class events to increase consumption.

LEAD, DRIVE & OWN THE EVENT MARKETING STRATEGY & TEAM
Design an innovative national event marketing program with a 3-year strategy.
Lead the Event Marketing Business Planning Process.
Champion innovation and creativity within the Event Marketing Team.
Ensure event concepts are relevant for regional and national consumer groups offering personal experiences. Use marketplace and consumer insights.
Increase reach by expanding into untouched scenes and targeting new consumers.

CHAMPION WORLD-CLASS EXECUTION IN EVENTS AND PROJECTS
Drive Japan and international business objective delivery across all Red Bull Events.
Upskill and coach the Event Managers, Regional Marketing Specialists, agency staff and freelancers on the quality of delivery.
Ensure effective integration of Red Bull branding across all events.
Drive the development of brand knowledge within the Event Team.
Ensure relevant product usage pre-, during and post-events.
Ensure correct integration of event partners.
Responsible for the overall Event Marketing budget & specific Event budget.
Review all Red Bull-titled events to ensure learnings are addressed.
Provide insights and updates on all sports events to leadership.

EXHIBIT OUTSTANDING PEOPLE MANAGEMENT AND COLLABORATION
Lead a motivated and engaged event marketing team by challenging, encouraging, inspiring and enabling.
Embody and drive the company values in all that the Event Marketing Team does.
Act as the first point of contact for the Global Event Marketing Team.
Establish strong international relationships.
Champion the company’s strength-based people development philosophy.
Supervise, direct, support and develop Regional Marketing Specialists.
Support the Partnership Team in sourcing partners.

PROJECT & BRAND MANAGEMENT OF EVENTS
Project manage both national and international Red Bull titled events.
Manage internal project teams (communications, moving image, sales, advertising).
Manage external partners (production agencies, stakeholders, consultants).

Qualifications
Degree in sports, business, economy or marketing (or equivalent work experience of five years).
Minimum three years’ experience in people management.
Fluent in written and spoken Japanese and English.
Strong understanding of the marketing mix, project management, activations and leveraging relationships.
Experience in event production, sports events, or sports marketing agencies.

Additional Information
Possible employment type: full_time
Possible allowed location: Japan

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