Full-Time Field Marketing Manager

At Gurobi Optimization, we're on a mission! A mission focused on mathematical optimization. We empower our customers to expand their use of mathematical optimization technology in order to make smarter decisions and solve some of the world's toughest and most impactful business problems. We're looking for passionate, dedicated, innovative game-changers to join our team and drive the future of Gurobi.

As a Gurobi Field Marketing Manager, you will support our rapid growth in Australia, New Zealand, and India. Your primary responsibilities include collaborating closely with sales and marketing teams to develop and execute impactful campaigns, plan engaging events, and enhance our social media strategy.

We are looking for an innovative thinker with a proven track record of crafting campaigns that attract new customers, facilitate cross-selling, and drive pipeline growth. You are the ideal candidate if you can think big and boldly create marketing campaigns to support strategic sales initiatives. Your creativity and strategic mindset will drive our marketing efforts to new heights.

What you will do:

• Develop, execute, and measure comprehensive regional campaigns encompassing relevant content, a seamless digital and in-person events experience, and a well-planned social media strategy.
• Develop and execute targeted account-based marketing (ABM) strategies to equip sales teams with personalized content, campaigns, and engagement tactics.
• Implement multi-touch campaigns including customer training, vertical events, nurture programs, email campaigns, webcasts, direct mail, paid social media, and digital initiatives.
• Localize global campaigns for the local market.
• Monitor campaign performance using KPIs and reports to optimize marketing channels, lead scoring, and conversions.
• Communicate results and analysis to stakeholders.
• Conduct experiments and continuous testing to optimize events, social media, and demand generation programs.
• Collaborate closely with the sales team to enhance events, assess lead quality, and ensure a smooth transition for prospects from marketing to sales.
• Gather and analyze regional customer insights, competitive landscape, and industry trends to inform marketing strategies.
• Collaborate with academic and ecosystem teams to ensure successful joint marketing events.

Experience and Qualifications:

• 8+ years of proven experience in Field Marketing within a B2B Tech company.
• 3-5 years of experience developing marketing programs for SaaS (Software as a Service).
• Proficiency in both written and spoken English. Additional language skills are advantageous.

Skills and Abilities:

• Strong events management, project management, and data analysis skills.
• Exceptional ability to build and maintain positive relationships.
• Track record of collaborating with sales teams.
• Customer-centric mindset focused on understanding customer challenges.
• Adaptability in a fast-paced environment.
• Foundation in modern digital marketing tactics, including ABM.
• Proficiency in paid media channels (SEM, content syndication, paid social media).
• Excellent communication skills.

Other Requirements:

• Ability to excel while working from home.
• Experience managing agencies, vendors, and large-scale projects.
• Familiarity with CRM systems, CMS, and marketing automation tools (Marketo, Salesforce).

Alignment with Gurobi Core Values:

• Customer Focus
• Power of the Team
• Innovation
• Dedication
• Integrity

Employment Type: Full-time

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