Full-Time Head of Category - Luxury Real Estate

• 🧭 Strategy & P&L Ownership: Develop and execute a 12–24 month plan with clear KPIs (inventory, demand, ARPA, MRR, etc.). Own the P&L: revenue, margin, and ROI of commercial and marketing investments. Define pricing strategies and value-based packages together with GTM & Sales.
• 🏗️ Supply Growth & Customer Success: Expand exclusive listings in key markets (e.g. Île-de-France, Côte d’Azur, Alps). Collaborate closely with sales and field teams to attract high-value agencies. Ensure the highest listing quality (imagery, translations, content).
• 📣 Demand Generation & Brand Positioning: Execute targeted B2C marketing and SEO/SEA initiatives in collaboration with the marketing team. Build and position Belles Demeures and Lux Residence as the go-to destination for luxury properties. Develop international traffic strategies (e.g. Middle East, UK, USA).
• 💡 Product & Customer Experience: Work with product and tech teams to optimize the user journey. Develop and pilot new features (e.g. AI staging, high-res media, call tracking). Bring customer feedback into continuous product development.
• 🤝 Cross-Functional Leadership: Lead regular category reviews focused on KPIs & OKRs. Coordinate resources from Sales, Marketing, Product, Finance, and Analytics. Own budget and strategic planning for the Luxury segment

• Market share in the luxury segment (listings & agencies)
• Revenue growth (ARPA, MRR)
• Web traffic & share of international visitors
• Leads generated per listing
• Listing quality score & NPS (agents & seekers)

• Experience & Qualifications: Minimum 5 years’ experience in category management, strategy, or P&L ownership – ideally in luxury real estate, premium travel, or marketplace environments. Proven track record of developing vertical or premium segments. Cross-functional collaboration & stakeholder management experience. Strategy consulting experience is a plus but not a must. Fluent in French & English; international experience preferred.
• Skills & Mindset: Entrepreneurial mindset with a 360° view on business & product. Strong analytical, data-driven, and solution-oriented thinking. Hands-on approach, high ownership, and execution strength. Empathy for customer needs (agencies & buyers). Excellent communication skills (incl. at C-level). Tolerance for risk and a passion for innovation

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