Full-Time Head of Sales and Marketing

Key Responsibilities:

1. Strategy & Market Development
   • Develop and implement a comprehensive sales and marketing strategy
   • Focus on market development in the UK, France, and the DACH region
   • Create a market entry strategy for Sweden/Norway and additional markets from 2026 onwards
   • Strengthen the positioning of our new brand in the market
   • Closely monitor market trends, especially within the emobility sector
   • Drive business growth with a clear focus on software-as-a-service (SaaS) models, including subscription-based offerings and platform scalability
2. Leadership & Organization
   • Lead a team of currently 13 employees across five units (e.g. Sales DACH, UK, FR, Sales Operations, Brand & Marketing)
   • Establish clear responsibilities and foster team cohesion and performance
   • Expand the team both in Germany and abroad
3. Sales & Customer Management
   • Manage and expand strategic key accounts in the e-mobility sector
   • Support the sales team in acquiring new key accounts
   • Represent the company at trade shows, customer meetings, and industry events, including speaking engagements
   • Oversee proposal development, negotiations, and contract closures
4. Marketing & Brand Visibility
   • Responsible for further developing the brand identity and market presence
   • Increase brand awareness in relevant European markets
   • Plan and execute targeted campaigns (online/offline)
   • Manage external service providers, agencies, and platforms
5. KPI Management & Reporting
   • Analyze and manage relevant sales and marketing KPIs across all markets
   • Prepare and present forecasts, budget plans, and performance reports for vaylens management and KOSTAL Group stakeholders
   • Ensure planning reliability and transparency through structured reporting and clear performance tracking

Requirements:

• Over 5 years of experience in the emobility sector
• Deep experience in software-as-a-service (SaaS)
• Strong network within the emobility industry
• Strong strategic and operational skills
• Minimum 5 years of experience leading internationally distributed teams
• Several years of experience in key account management and software sales
• Excellent communication skills and high degree of personal responsibility
• Marketing experience
• International sales experience
• Willingness to travel
• Proficiency in both German and English

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