Full-Time Integrated Marketing Program Director, CRM Business

We are seeking a dynamic and results-oriented Program Director to lead and orchestrate the development and execution of end-to-end marketing programs tailored to Chief Commercial and/or Operations Officer customers and their teams.

This highly visible and influential role requires a strategic leader who can collaborate across functions, drive exceptional quality, and deliver impactful programs that scale across the organization and generate measurable business results.

Key Responsibilities

1. Program Strategy & Execution
   • Develop and execute a cohesive, end-to-end strategy targeting key personas aligned with company objectives and growth priorities.
   • Directs multi-million-dollar budget to optimize resources for strategy and performance.
   • Regularly interfaces with geo and BU leaders.
   • Owns program lifecycle, from ideation to launch, ensuring alignment with business goals, timelines, and budgets.
   • Serve as the gatekeeper of quality, ensuring every touchpoint is connected and compelling.
2. Cross-Functional Leadership
   • Act as the central leader, aligning stakeholders across brand, product marketing, field marketing, demand generation, and BU and GTM leadership stakeholders.
   • Facilitate collaboration and decision-making across diverse teams, creating a shared vision and actionable roadmap.
   • Drive accountability for performance metrics across all participating teams.
3. Performance Management & Optimization
   • Set and monitor program KPIs, including engagement, pipeline generation, and ROI, leveraging data to make informed decisions.
   • Provide regular updates to leadership on performance, insights, and recommendations for continuous improvement.
   • Proactively identify opportunities to scale programs across business units and regions.
4. Creative Excellence & Messaging
   • Partner with Content Strategy and Creative Director leads to ensure all touchpoints deliver elite-quality work that clearly articulates our value proposition and resonates with our target audience.

Experience

• 15+ years of experience in marketing, integrated marketing, campaign management, or related roles within a B2B SaaS or technology environment.
• Experience working in or with CCO/COO or related senior leadership roles.
• Proven success in designing and executing multi-channel, persona-driven programs that generate measurable business results.
• Exceptional leadership skills, with experience managing and influencing cross-functional teams.
• Strong ability to prioritize and execute in a fast-paced environment.
• Expertise in data-driven decision-making, with the ability to analyze campaign performance and make optimization recommendations.
• Curiosity for AI & Innovation

Compensation

For positions in this location, we offer a base pay of $189,100 - $331,000, plus equity (when applicable), variable/incentive compensation and benefits.

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