Full-Time Marketing Manager
IFS is hiring a remote Full-Time Marketing Manager. The career level for this job opening is Manager and is accepting Staines-upon-Thames, United Kingdom based applicants remotely. Read complete job description before applying.
IFS
Job Title
Posted
Career Level
Career Level
Locations Accepted
Share
Job Details
Your primary objectives will be to generate strategic and tactical campaigns that the IFS regional teams can execute with the primary goal of generating newly qualified opportunities. You will also need to support the progression of those opportunities through targeted campaigns that align with the TAM and sales focus.
Your work will also support increasing brand awareness in target segments and key verticals with the long-term strategy to further grow the FSM pipeline and new business wins.
You will also work closely with the Install base marketing team to further grow customer accounts through the upsell of FSM.
Set a marketing plan aligned to the FSM business plan and global marketing objectives.
Ensure the decided strategy and tactics follow the agreed Go-To-Market (GTM) and territory plans and integrate with related functions, specifically sales. This will require a combination of outbound and inbound marketing motions.
Manage a healthy pipeline driven by lead generation in the core geographies and industries that IFS focuses on (per the GTM and territory plans). This will require working in a matrix organization with field marketers and BD teams scaling the activities of the central SMBU marketing team.
This role is the custodian in ensuring that IFS’s value propositions, differentiation, and leadership in FSM is brought to life in marketing campaigns, account-based marketing (ABM) activations as well as through sales and business development enablement.
Collaborate with industry marketing teams to position FSM effectively within industry campaigns and oversee their effective delivery to build the pipeline.
Design and manage production of high value short and long form content that supports regional customer acquisition and revenue goals.
Act as FSM marketing advisor for SEO, website and customer stories and champion a focus on FSM within these initiatives.
Monitor, review and report on all FSM marketing activity and results
Support FSM business unit with pipeline, market and segment insight and analysis.
Budget responsibility. Plan, forecast and submit budget requirements
Line manager experience is essential
Strategic and analytical capabilities for short term wins and long term success
Strong relationship building skills
Ability to operate effectively in a matrixed organization
Strategic and operational focus/balance
Effective verbal and written communication of English
Demonstrates initiative with a results orientation, while exhibiting strong drive and leadership skills
Experience of B2B marketing
Competence Preferences:
Experience of working in the software industry
Understanding of Field Service Management technology
Knowledge and appreciation of enterprise cloud software
Education:
University degree with a business or marketing degree (preferred)
Professional Experience:
Experience in a B2B marketing environment working with strategic marketing, preferably within the software industry
Project management
Budget responsibility
Fluent English. Other languages are always a benefit.