Full-Time National Director, Field Marketing

National Director, Field Marketing

Job Overview

Exciting opportunity at our corporate office in Bloomington, MN.

Key Responsibilities

Responsible for strategy, planning, budgeting, presentation, execution, and measurement of regional, DMA-based, and local store marketing initiatives to help franchisees and the company reach same-store sales, profit, and brand development goals.

Collaborate with cross-functional teams, franchisee leadership, regional agencies, and vendors.

Hire, train, coach/develop, and evaluate the field marketing team.

Gain and maintain support, trust, and respect of all key constituents.

Key Accountabilities

• Develop and scale strategic plans, roadmaps, and execution of field marketing.
• Drive consistent year-over-year sales and increased profitability.
• Develop an annual marketing communication plan for localized initiatives.
• Oversee local media planning and budgeting (working with the national media team).
• Hold agencies accountable for media buying performance.
• Develop and execute marketing plans for new store development.
• Enhance the DQ systems field agency structure and processes.
• Provide subject matter expertise in creative needs and media planning.

Elevation of Local Store Marketing

• Develop tools for local efforts to extend national promotions.
• Oversee local store marketing strategy and tools for franchisees (geofenced digital marketing, coupon marketing, etc.).
• Offer trade area surveys and root cause analysis.
• Develop and execute cross-functional projects and programs.
• Collaborate to improve new store marketing performance.
• Grow franchisee fundraising efforts.

Brand Initiative Communication

• Collaborate with the Operations team on strategies to meet corporate sales goals.
• Develop and implement integrated business plans for assigned markets.
• Provide business and financial analysis to internal and external shareholders (comp sales, trends, results).
• Support participation in the national marketing calendar and National Marketing Fund.
• Plan, produce, and execute communications with franchisees and leaders.

Management of Field Marketing Professionals

• Coach and advise team members.
• Hire high-performing staff.
• Conduct onboarding and training.
• Establish performance expectations and monitor progress.
• Recognize contributions and celebrate accomplishments.
• Prioritize tasks, eliminate roadblocks, and provide solutions.

Education & Experience

• BA/BS in Business Management, Marketing, or related field, or equivalent experience.
• MBA preferred.
• 10+ years of progressively responsible Marketing experience, with Field Marketing experience.
• Experience managing a field-based marketing team is preferred.
• Experience in local media planning, buying, and reconciliation.
• Experience managing agency relationships.

Skills

• Cross-functional project management skills.
• Leadership and influencing skills.
• Coaching and mentoring skills.
• Strategic marketing leadership.
• Creativity and development of innovative marketing ideas.
• Excellent written and verbal communication.
• Strong presentation skills.
• Proficiency in Microsoft Office.
• Strong organizational skills and attention to detail.
• Excellent customer service.
• Restaurant industry knowledge.
• Intermediate math skills.
• Experience within a franchisor organization.
• Ability to multi-task and prioritize.

Job Specifications

• Travel required (25-30%).
• Valid driver’s license and acceptable driving record.

Salary

US national base salary range: $141,411 - $176,764.

Bonus eligible.

Individual pay based on skills, location, and experience.

Benefits

Medical, dental, 401K match, PTO (including volunteer and parental leave), and more.

Work Environment

Hybrid work schedule (2 collaboration days/week in office). Additional in-office time may be needed.

Diversity, Equity & Inclusion

Committed to a diverse and inclusive work environment.

EOE.

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