Full-Time Product Marketing Director

About the Position: The Product Marketing Director is responsible for developing and executing go-to-market strategies to drive awareness, adoption, and growth of data center solutions.

Daily Responsibilities:

• Develop market and customer insights.
• Develop market research for products and services.
• Understand buyer personas and buyer life cycles for targeted products.
• Enhance competitive intelligence.
• Conduct detailed competitive analysis to inform Product team and roadmap.
• Develop go-to-market strategy for products.
• Plan product launches with Field Marketing.
• Support demand generation efforts.
• Create product positioning, value propositions, and messaging.
• Ensure consistent messaging across all content.
• Lead development of product content (collateral, website pages, sales education).
• Aid in development of sales enablement (playbooks).
• Collaborate with Product and Sales Ops for consistent messaging.
• Build customer relationships for insights.
• Define and track metrics for product marketing initiatives (adoption, promotions, lead conversion).
• Position Cologix as a leader through speaking engagements and content contributions.
• Stay updated on emerging technologies.

Qualifications:

• 8+ years B2B tech marketing experience.
• Experience in Product Marketing, Product Management, Sales Enablement, or Technical Marketing.
• Expertise in data center, cloud, telecom, or digital infrastructure.
• Understanding of colocation, interconnection, cloud, and enterprise IT infrastructure.
• Strong ability to develop value propositions, messaging, and differentiation for technical audiences.
• Experience leading GTM strategy for new product launches.
• Ability to conduct market research and translate insights into differentiated messaging.
• Experience with demand generation and digital marketing teams.
• Proficiency with analytics, customer insights, and KPIs to measure product marketing effectiveness.
• Familiarity with Salesforce.
• Strong analytical skills and data-driven thinking.
• Ability to prioritize requests and manage multiple projects simultaneously.
• Strong relationships and collaboration with internal stakeholders.
• BA/BS degree or equivalent experience.

What is the last date for applying to the job?

Which countries are accepted for this remote job?