Full-Time Product Marketing Manager

Experian is seeking a Product Marketing Manager to support marketing efforts driving awareness and demand for industry-leading prospecting solutions (pre-qualified, pre-approved, and digital marketing capabilities).

Responsibilities:

• Create, deploy, and optimize marketing assets to win in the marketplace and deepen consideration of prospecting offerings.
• Participate in messaging and positioning of each product.
• Collaborate with integrated marketing teams to deliver impactful campaigns and sales enablement tools.
• Execute with sales teams to create demos highlighting competitive differentiators.
• Collaborate with product, sales, and partner marketing teams to build a marketing strategy driving awareness, demand, and usage.
• Foster alignment across teams and adapt to evolving needs.
• Analyze competitive landscape and develop strategies, tools, and training to help sales differentiate and defend.
• Understand client journeys, pain points, and barriers to inform messaging and materials.
• Track performance, review results, and optimize tactics for desired outcomes.

Qualifications:

• 5+ years of Performance/Product Marketing experience
• 2-3 years of FinServ/FinTech credit-specific marketing (digital, performance acquisitions mandatory)
• Understanding of pre-qualification/pre-screened, pre-approved industry standards
• Success in past PMM roles, B2B orientation
• 2+ years of experience with core product marketing functions (positioning, pricing, packaging, GTM planning, sales enablement, marketing research, competitive intel, and product launch)
• Strong ability to foster a culture of excellence and enhance PMM discipline within Experian

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